What do you put on a brief for a social influencer to get your content first try?

Topic summary

A furniture brand is seeking practical, field-tested brief templates for working with social media influencers to maximize content approval on the first submission.

Key elements requested:

  • Hooks and story beats
  • Must-say and do-not-say guidelines
  • Deliverables specifications
  • Usage rights parameters
  • Due dates

Specific requirements:

  • Templates that have proven effective for click-through rates (CTR)
  • Real-world examples from actual campaigns
  • No generic online blog templates

The discussion remains open with no responses yet, seeking actionable frameworks that balance creative direction with influencer flexibility.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.

I’m planning to feature my furniture content with someone on social media. What would be a template creators appreciate: hooks, story beats, must‑say, do‑not‑say, deliverables, usage rights, and due dates. Something practical you’ve used and actually worked for your CTR would be much appreciated. Please do not share templates sourced from online blog or stuff. Thanks in advance!