What do you put on a brief for a social influencer to get your content first try?

I’m planning to feature my furniture content with someone on social media. What would be a template creators appreciate: hooks, story beats, must‑say, do‑not‑say, deliverables, usage rights, and due dates. Something practical you’ve used and actually worked for your CTR would be much appreciated. Please do not share templates sourced from online blog or stuff. Thanks in advance!