What’s the most unexpected way a small business in the UK grew its customer base online?

What’s the most unexpected way a small business in the UK grew its customer base online?

social media will workout for that or direct marketing is working suggest some valuable ideas ……

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Hi @riyowright

I believe that one of the most unexpected ways small UK businesses have grown online is by tapping into niche communities rather than broad advertising.

For instance, some cafés and craft shops joined local Facebook groups or Reddit threads and shared tips, behind the scenes content, or exclusive offers.

This approach built trust and word of mouth growth far more effectively than just posting ads. Similarly, partnering with micro influencers (with fewer than 10k followers) often delivered stronger results than expensive influencer campaigns because of their highly engaged local audiences.

So yeah, try to reach out to the local community for some wonders!

Hope this helps!

Cheers,
David

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its great idea too !!! thanks for the info dear

Hi @riyowright,

One unexpected way small businesses in the UK have grown their customer base online is by going beyond the usual ads or email campaigns. Instead, they focus on building community and organic reach.

For example, joining niche forums or online communities where your target audience spends time can help build trust and awareness. Being genuinely helpful and visible in those spaces often creates lasting connections.

Another powerful approach is working with KOLs or micro-influencers. They already have an engaged audience, and their recommendation can drive highly targeted traffic to your store.

Don’t forget your past customers - they can be just as influential. Both KOLs and loyal customers can become effective promoters through affiliate marketing. With apps like UpPromote, you can set up an affiliate program that encourages them to share your products, helping you increase sales through authentic word-of-mouth.

Wishing you the best of luck in growing your store and reaching more customers! :rocket:

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i now only know about micro-influencers word from your advice ,i will try to use that idea then say the result soon thanks a lot

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Hi @riyowright,

It’s my pleasure :blush:

Hello riyowright, I’m BrainLee from the Samita Team.

Absolutely agree! :bullseye: One more powerful idea is to create a signature product or experience that really resonates with your local community. It could be a special design, a flavor, or even a story that only people in your area connect with. When customers feel “this is made for us,” it naturally builds loyalty and word of mouth — much stronger than broad ads. :light_bulb:

If you’d like to share more about this topic, I’m always happy to chat with you. You can contact me via email at binh@samita.io.

Best Regards,

BrainLee From Samita Team

Based on my experience,i will advice you to do direct marketing
My business is also Uk business and i make use of Quickscale marketing and this have been a great impact on my business