What's a optimal strategy for utilizing backlinks? Best practices/things you look out for

Ask Me Anything Q&A SEO Office Hours Repo
1

I’ve been looking to pay more attention in investing into backlink traffic. What do you consider the best practices for optimizing this?

2

I’d follow these two principles:

  1. Get links from pages and sites that Google sends traffic to.
  2. The easier a backlink is to get, the less it is worth.