We are launching our first App on Shopify in two months but Im wondering which marketing strategy is best and get any advice.
Im looking at the cpc ads on the app store and some targeted emails. Looking for an non-spam approach that just lets people know our new idea exists.
We’ve actually been granted a patent so we have a brand new way to pass items digitally while video/chatting and its exciting but I’m struggling with the marketing outreach - just want to make sure we do it the right way.
Any advice is appreciated. We’re also looking for users to test pilot the app before launch but again not sure how to get the word out about it.
Thanks,
www.expertminute.net
Our strategy is providing excellent customer service so that your app can be rated on the top in your niche. 
I hope this can be helpful to you.
You may try running ads in the Shopify App Store, too.
1 Like
Your app is new, and at this stage, I highly recommend SEO because it’s crucial for building backlinks and ensuring proper indexing. You can either do it yourself or have your team handle it, or alternatively, our team can handle it for you.
1 Like
Actually, when you write first line of code, you should already has some audiences that want to pay for it. Those people is your seeds for your beat version.
Now, If I was you, I will search some community such as Shopify Community Groups /Facebook Groups/Reddit and so on, try to find some users that posted similar demands, contact them and give some advices.
Anyway, hope you have a good start.
Best Regards.