I launched a site for ecommerce and wholesale customers. I am trying to find a solution that will allow me to set up discounts for product variants. I installed B2B Wholesale Hub and the only option is custom pricing for variants but not a percentage discount. Does anyone have any suggestions for a wholesale app for my store that allows product variant percentage discounts?
Hello,
To set up product variant percentage discounts for your Shopify wholesale customers, consider apps like “Wholesale Pricing Discount B2B by Wholesale Helper,” “Wholesale ‑ All in one by DigitalCoo,” or “Wholesale Pricing Now: B2B.” These apps typically offer robust features beyond custom pricing, allowing you to apply percentage-based discounts at the variant level, manage customer groups, and often include tiered or volume pricing. Always utilize free trials to ensure the app meets your specific needs for variant-level percentage discounts and integrates well with your store.
Hi @kennylibby ,
I’m the co-founder of a discount app called “Dollarlabs: Ultimate Discounts” where we enable brands to set up percentage / fixed amount off product discounts per product variant and also show the correct final discounted price to the user when they view the product.
Here’s a quick screengrab that I just lifted from our app’s listing images that conveys this best.
++ Link to the app listing
→ https://apps.shopify.com/dollar-discounts
The solution enables you to seamlessly offer B2B discounts on your B2C store without having to pay up ~2000$ for Shopify Plus and is built for scale.
All features, including minimum order value, volume discounts, net terms and per market configurations, are all available on our single paid plan.
Let me know once you’ve installed the app and I’d be happy to assist with configuration / any questions that you may have,
Best wishes,
Hello, This is Utakarsh, co-founder of the app BMT Wholesale Pricing 
I completely understand your challenge — many wholesale apps only let you set custom fixed prices, which can be limiting when you want flexible percentage-based discounts at the variant level.
With BMT Wholesale Pricing, you can:
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Apply percentage discounts or fixed discounts at product, variant, or collection level.
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Create tiered pricing rules (e.g., 10% off for 10+ units, 20% off for 50+ units).
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Offer different discount structures to specific customer groups (dealers, resellers, wholesalers, etc.).
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Manage both B2C and B2B buyers in the same store without needing Shopify Plus.
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Ensure consistent pricing visibility across all pages (product, cart, checkout) so your wholesale buyers never face confusion.
We built BMT to solve exactly these pain points and to give merchants more control when selling to both retail and wholesale customers.
If you’d like, I can share a demo store or help you test a setup tailored to your use case.
Hi @kennylibby ,
If you’re seeking a wholesale app that allows you to set percentage-based discounts for specific product variants, Samita Wholesale Pricing could be a suitable solution for your store.
Key Features:
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Variant-Level Discounts: Apply percentage-based discounts to individual product variants, enabling tailored pricing for each variant.
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Customer Tag-Based Pricing: Assign discounts to customers based on tags, ensuring that only eligible wholesale customers receive the discounted prices.
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Volume Pricing: Offer tiered discounts based on order quantities, encouraging bulk purchases.
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Quick Order Form: Provide a streamlined ordering process for wholesale buyers, enhancing their shopping experience.
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Customizable Registration Forms: Attract more wholesale customers with a unique registration form designed to boost sign-ups and engagement.
This app integrates seamlessly with Shopify, allowing you to manage both retail and wholesale pricing from a single platform. It’s designed to simplify wholesale operations and scale your business efficiently.
For more information and to get started, you can visit the
Let me know if you need further assistance or have any questions!
Best,
Felix
Many wholesale apps limit the discounts at the product level while others can have percentage rules on variants. Think of apps such as Wholesale Pricing Discount or Bold Custom Pricing that offer discounts by percentage on variant levels or by customer group. Or, generate price lists per variant using scripts or Shopify B2B for handling discounts more dynamically. Hope this helps.
Hello @kennylibby,
I can recommend you to try DiscountRay‑Wholesale Pricing app.
Because it has all the features that you need. You can have percentage discount or fixed discount on the variants. Also you can apply different discounts on different variants. This app also has the feature where you can set the customer eligibility. In this way your wholesale price will be shown only to your wholesale customers. If you want to check the demo product, let me know.
Hi @kennylibby
If you’re still looking for a solution, I’d recommend checking out AdsGun!
It supports percentage discounts on product variants, which is exactly what you need for your wholesale setup. What makes it particularly useful for B2B/wholesale scenarios is the flexibility in controlling who sees these discounts:
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Custom discount links - You can create a unique link that displays your wholesale prices, which you can share exclusively with your wholesale customers
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Customer tag-based discounts - You can set up discounts to be visible and applied only to specific customers with a particular tag (e.g., “wholesale”)
This way, your retail customers see regular prices while your wholesale customers see their discounted variant prices automatically on product and collection pages. The discounts apply seamlessly at checkout based on which customer is logged in or which link they’re using.
You can find AdsGun in the Shopify App Store if you’d like to check it out. Hope this helps!
For variant-level percentage discounts, use Wholesale Pricing Discount B2B or DiscountRay from the Shopify App Store. These apps specialize in applying percentage-based discounts to specific product variants for wholesale customers.
Test during free trials to ensure the discount displays correctly on your specific variants before committing.
Hi @kennylibby,
Our Discounty app can handle percentage discounts for product variants perfectly.
You can create percentage-based discounts for specific product variants using our **Price Rule campaigns or volume-based campaigns.
Options:**
• Price Rule campaigns - Apply percentage discounts (like 20% off) to selected variants with automatic price updates
• Minimum Quantity campaigns - Set tiered percentage discounts (e.g., buy 3+ get 10% off, 5+ get 20% off) for specific variants
• Minimum Value campaigns - Offer percentage discounts when customers spend certain amounts on selected variants
Extra: Our app automatically updates both the product price and compare-at price, so your wholesale customers see clear discount pricing in your storefront.
If you’re looking for an easy way to manage variant discounts and streamline your wholesale pricing, Discounty is a great solution to get started quickly.
This is a pretty common limitation with wholesale apps. Most of them handle variant pricing by setting fixed prices, not percentage discounts, which is why B2B Wholesale Hub feels restrictive here.
Without an app, the usual workaround is tagging your wholesale customers and using Shopify automatic discounts. You can create a percentage discount (say 20%) that only applies when a logged-in customer has a specific tag. That works at checkout, but the downside is the product page still shows the regular price unless you start customizing the theme.
That’s actually where Latch comes in. I built it to control who can see and buy what rather than handle pricing itself. You can hide products, variants, prices, or add-to-cart unless someone is tagged as wholesale, then let Shopify’s automatic percentage discounts handle the pricing side cleanly.
App link: https://apps.shopify.com/member-lock
Full disclosure: I’m the developer, and happy to help think through a setup that mixes percentage discounts with proper wholesale access.
Quick update: we’ve since released a dedicated B2B app that supports percentage or fixed pricing at the variant level, along with bulk management.
https://apps.shopify.com/dollarlabs-b2b-price-list
It allows price lists by customer tag, volume tiers, and CSV import/export for bulk edits. Final prices show correctly on product pages and checkout without custom code.
Sharing in case it helps 
Hi @kennylibby 
This is a very common requirement when operating both retail and wholesale within the same store. At its core, the goal is to apply percentage-based discounts at the variant level, rather than being restricted to fixed pricing as with many existing B2B apps. Easify Product Options gives you the flexibility to do exactly that.
Here’s an example I’ve created so you can see how it works:
- This is the result:
- This is the app setting:
Based on the demo you’re viewing, the discount is applied directly on the product page and automatically adjusts according to the quantity selected by the customer. The setup is very straightforward: you just need to create the product and its variants (such as flavor, size, etc.) as you normally would in Shopify.
Then, go to the app settings, enable the Tiered Wholesale Pricing feature, create a new rule, and set up the quantity tiers along with their corresponding discount percentages. As customers increase the quantity, the app will automatically recalculate the price and display the total based on the appropriate discount level.
This solution allows you to manage wholesale pricing flexibly for each product or variant without duplicating products, while maintaining a clear and professional shopping experience for both retail and wholesale customers.
The app is designed to be user-friendly and easy to use even for non-technical users, and the support team is always ready to help you with the setup whenever needed.
Hi @kennylibby,
I hope you’re doing well. Since you’re running both ecommerce and wholesale pricing and specifically need percentage-based discounts at the variant level, you can try the Inkybay – Product Personalizer app.
Inkybay includes a Quantity Discount feature that works directly on the product page and supports both Percentage Discounts and Fixed Discounts. As Inkybay is a product customizer, it offers discounts on multiple cost components separately. Such As:
Base Price Discounts: Applies only to the default product price, excluding customization.
Design Price discounts: Applies only on customization costs like(Adding text, logo, graphics, image, character, color, printing type, design area, style etc)
Option Price Discounts: Applies to additional product options(size, material, color, quantity, text field, file attachment, or any extra feature) displayed in the product page.
You can choose & customize the format, how you want to display the discounts on your product page. You can apply percentage discounts for store-wide promotions or use fixed discounts for specific price reductions. Applying discounts based on your sales strategy is seamless & effortless with Inkybay.
The best part is, Inkybay offers a free 21-day trial, which helps you to make sure how Inkybay will work for your store.