I launched a site for ecommerce and wholesale customers. I am trying to find a solution that will allow me to set up discounts for product variants. I installed B2B Wholesale Hub and the only option is custom pricing for variants but not a percentage discount. Does anyone have any suggestions for a wholesale app for my store that allows product variant percentage discounts?
Topic summary
A merchant needs a wholesale app that supports percentage-based discounts at the product variant level. Their current solution (B2B Wholesale Hub) only offers custom fixed pricing for variants, not percentage discounts.
Recommended Apps:
Multiple developers and community members suggested alternatives:
- Dollarlabs: Ultimate Discounts – Enables percentage/fixed discounts per variant with visible final prices; designed for B2B on B2C stores without requiring Shopify Plus (~$2000)
- BMT Wholesale Pricing – Supports percentage or fixed discounts at product/variant/collection levels, tiered pricing rules, and customer group segmentation
- Samita Wholesale Pricing (by Globo) – Offers variant-level percentage discounts, customer tag-based pricing, volume pricing, and quick order forms
- Haptech: B2B/wholesale – Mentioned as a solution with visual reference provided
- General suggestions – Wholesale Pricing Discount B2B, Wholesale All-in-one, Bold Custom Pricing, or Shopify’s native B2B features
Key Capabilities Highlighted:
- Variant-specific percentage discounts
- Customer group/tag-based pricing
- Tiered/volume discounts
- Managing B2C and B2B customers in one store
Several app developers offered direct assistance with setup and demos.
4 Likes
Hello,
To set up product variant percentage discounts for your Shopify wholesale customers, consider apps like “Wholesale Pricing Discount B2B by Wholesale Helper,” “Wholesale ‑ All in one by DigitalCoo,” or “Wholesale Pricing Now: B2B.” These apps typically offer robust features beyond custom pricing, allowing you to apply percentage-based discounts at the variant level, manage customer groups, and often include tiered or volume pricing. Always utilize free trials to ensure the app meets your specific needs for variant-level percentage discounts and integrates well with your store.
Hi @kennylibby ,
I’m the co-founder of a discount app called “Dollarlabs: Ultimate Discounts” where we enable brands to set up percentage / fixed amount off product discounts per product variant and also show the correct final discounted price to the user when they view the product.
Here’s a quick screengrab that I just lifted from our app’s listing images that conveys this best.
++ Link to the app listing
→ https://apps.shopify.com/dollar-discounts
The solution enables you to seamlessly offer B2B discounts on your B2C store without having to pay up ~2000$ for Shopify Plus and is built for scale.
All features, including minimum order value, volume discounts, net terms and per market configurations, are all available on our single paid plan.
Let me know once you’ve installed the app and I’d be happy to assist with configuration / any questions that you may have,
Best wishes,
Hello, This is Utakarsh, co-founder of the app BMT Wholesale Pricing 
I completely understand your challenge — many wholesale apps only let you set custom fixed prices, which can be limiting when you want flexible percentage-based discounts at the variant level.
With BMT Wholesale Pricing, you can:
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Apply percentage discounts or fixed discounts at product, variant, or collection level.
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Create tiered pricing rules (e.g., 10% off for 10+ units, 20% off for 50+ units).
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Offer different discount structures to specific customer groups (dealers, resellers, wholesalers, etc.).
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Manage both B2C and B2B buyers in the same store without needing Shopify Plus.
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Ensure consistent pricing visibility across all pages (product, cart, checkout) so your wholesale buyers never face confusion.
We built BMT to solve exactly these pain points and to give merchants more control when selling to both retail and wholesale customers.
If you’d like, I can share a demo store or help you test a setup tailored to your use case.
Hi @kennylibby ,
If you’re seeking a wholesale app that allows you to set percentage-based discounts for specific product variants, Samita Wholesale Pricing could be a suitable solution for your store.
Key Features:
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Variant-Level Discounts: Apply percentage-based discounts to individual product variants, enabling tailored pricing for each variant.
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Customer Tag-Based Pricing: Assign discounts to customers based on tags, ensuring that only eligible wholesale customers receive the discounted prices.
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Volume Pricing: Offer tiered discounts based on order quantities, encouraging bulk purchases.
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Quick Order Form: Provide a streamlined ordering process for wholesale buyers, enhancing their shopping experience.
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Customizable Registration Forms: Attract more wholesale customers with a unique registration form designed to boost sign-ups and engagement.
This app integrates seamlessly with Shopify, allowing you to manage both retail and wholesale pricing from a single platform. It’s designed to simplify wholesale operations and scale your business efficiently.
For more information and to get started, you can visit the
Let me know if you need further assistance or have any questions!
Best,
Felix
Many wholesale apps limit the discounts at the product level while others can have percentage rules on variants. Think of apps such as Wholesale Pricing Discount or Bold Custom Pricing that offer discounts by percentage on variant levels or by customer group. Or, generate price lists per variant using scripts or Shopify B2B for handling discounts more dynamically. Hope this helps.
Hello @kennylibby,
I can recommend you to try DiscountRay‑Wholesale Pricing app.
Because it has all the features that you need. You can have percentage discount or fixed discount on the variants. Also you can apply different discounts on different variants. This app also has the feature where you can set the customer eligibility. In this way your wholesale price will be shown only to your wholesale customers. If you want to check the demo product, let me know.
Hi @kennylibby
If you’re still looking for a solution, I’d recommend checking out AdsGun!
It supports percentage discounts on product variants, which is exactly what you need for your wholesale setup. What makes it particularly useful for B2B/wholesale scenarios is the flexibility in controlling who sees these discounts:
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Custom discount links - You can create a unique link that displays your wholesale prices, which you can share exclusively with your wholesale customers
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Customer tag-based discounts - You can set up discounts to be visible and applied only to specific customers with a particular tag (e.g., “wholesale”)
This way, your retail customers see regular prices while your wholesale customers see their discounted variant prices automatically on product and collection pages. The discounts apply seamlessly at checkout based on which customer is logged in or which link they’re using.
You can find AdsGun in the Shopify App Store if you’d like to check it out. Hope this helps!
For variant-level percentage discounts, use Wholesale Pricing Discount B2B or DiscountRay from the Shopify App Store. These apps specialize in applying percentage-based discounts to specific product variants for wholesale customers.
Test during free trials to ensure the discount displays correctly on your specific variants before committing.
Hi @kennylibby,
Our Discounty app can handle percentage discounts for product variants perfectly.
You can create percentage-based discounts for specific product variants using our **Price Rule campaigns or volume-based campaigns.
Options:**
• Price Rule campaigns - Apply percentage discounts (like 20% off) to selected variants with automatic price updates
• Minimum Quantity campaigns - Set tiered percentage discounts (e.g., buy 3+ get 10% off, 5+ get 20% off) for specific variants
• Minimum Value campaigns - Offer percentage discounts when customers spend certain amounts on selected variants
Extra: Our app automatically updates both the product price and compare-at price, so your wholesale customers see clear discount pricing in your storefront.
If you’re looking for an easy way to manage variant discounts and streamline your wholesale pricing, Discounty is a great solution to get started quickly.
