I’ve developed a Shopify store that serves both wholesale and retail customers. All products and collections are shared between the two, with the primary difference being pricing. However, there are a few collections that are specific to wholesalers.
I’m using the Smart Product Filter & Search app for filtering and the Wholesale Gorilla app for handling wholesale functionality.
Here’s the problem: when a retail customer views a collection page, they’re still able to see the wholesale products and collections. Although they’re restricted from accessing the wholesale products once they click on them, the products are still visible in the collection list. I would like these wholesale-specific products to be completely hidden from retail customers on the collection pages.
I’ve also tried the Locksmith app, but it’s not working the way I need it to—specifically, I want wholesale products to be hidden from retail customers at the collection level.
Has anyone encountered a similar issue or have recommendations on how to fully hide wholesale products from retailers?
Yo I ran into the exact same problem a while back.
So my store also does both B2B and B2C—same products, different pricing—and at first I was just using the BSS B2B/Wholesale Solution app to control prices. It was actually pretty solid: their support helped me set it so that only customers with a specific tag or email would see wholesale pricing. Everyone else, even if logged in, would just see normal prices. Smooth.
But then like 6 months later, I launched this Christmas collection that was only for regular customers, and I didn’t want my wholesale buyers seeing it at all. I hit up the BSS team again and they told me to add their other app—B2B Lock. It’s in the same ecosystem so setup was painless. They configured it so that the collection page and products were completely hidden from B2B users. Not just locked—invisible.
Been using that setup ever since, two Christmases in, and it just works. Zero drama.
So yeah, might be worth giving the BSS combo a shot if you haven’t yet. Their support’s actually super responsive too, which is rare these days.
To completely hide wholesale-only products or collections from retail customers, I recommend using these two apps together:
Sami B2B Lock, Password protect – Hide specific products or collections based on customer tags (like “wholesale”), login status, etc. Hidden items won’t show up in collections, filters, or search results.
Sami B2B Wholesale Pricing – Manage wholesale pricing, customer groups, and access rules. Fully integrates with Samita Lock for clean separation between retail and wholesale views.
This combo lets you run both wholesale and retail from one store—without confusing your customers.
