Why does my Facebook ad say it's not connected, despite linking my store?

Hello

I have my store connected to Facebook and Instagram with the built-in app, but when I try to run my first ad, it says it’s not connected. Any advice?

Hey there! By Shopify ads do you mean running ads for your Shopify store on Facebook?

yes and instagram

any advice?

So, the Facebook & Instagram sales channel is set. I think you need to check if any particular account is not connected. Sometimes, Facebook shows that it is set, but there is a slight chance that a specific account might not have been connected.

  1. Check if you have linked the following -
  • If you’re using a personal account, check if it’s connected to Business Manager.
  • Check if it asks to connect your ads account and see if Ads Manager is set correctly.
  1. Also, check if you received any alerts due to ad material not meeting standard guidelines or any billing-related issues. I suggest checking any eligibility issues arising. Some countries have specific policies regarding running ads, I highly recommend checking any country restrictions.

  2. Check if you have integrated the correct pixel. Sometimes, improperly installed pixels can create issues in ad delivery.

For a smooth operation, you can try AdNabu’s Facebook Pixel app, which can quickly generate and run a pixel code without changing the theme file. It will quickly connect with your Facebook account and avoid any extra steps that can be nerve-wracking.

Plus, it’s completely free to use.

If you think there is a setup issue, I suggest reading these blogs -

https://blog.adnabu.com/facebook-ads/how-to-run-facebook-ads-for-shopify/#2-ways-to-run-facebook-ads-for-shopify

https://blog.adnabu.com/facebook-ads/prerequisites-for-launching-facebook-ads-for-shopify/#do-i-need-the-facebook-channel-app-on-shopifynbsp

I hope this solves your problem :).

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