Why does my Facebook ad say it's not connected, despite linking my store?

Topic summary

A user successfully connected their Shopify store to Facebook and Instagram using the built-in sales channel, but encounters an error message stating the store isn’t connected when attempting to launch their first ad. Screenshots show the connection issue within the ad setup interface.

Potential causes identified:

  • Specific accounts (personal account, Business Manager, or Ads Manager) may not be properly linked despite the sales channel appearing connected
  • Facebook Pixel might be improperly installed or the wrong pixel is integrated
  • Ad account eligibility issues, such as billing problems, content policy violations, or country-specific advertising restrictions

Recommended troubleshooting steps:

  • Verify all individual account connections within Business Manager and Ads Manager
  • Check for alerts regarding ad policy compliance or billing issues
  • Confirm proper Facebook Pixel installation
  • Review country-specific advertising policies

A community member suggested using AdNabu’s Facebook Pixel app as an alternative solution for easier setup and automatic pixel management. The issue remains unresolved and awaits the original poster’s response to these suggestions.

Summarized with AI on November 10. AI used: claude-sonnet-4-5-20250929.

Hello

I have my store connected to Facebook and Instagram with the built-in app, but when I try to run my first ad, it says it’s not connected. Any advice?

Hey there! By Shopify ads do you mean running ads for your Shopify store on Facebook?

yes and instagram

any advice?

So, the Facebook & Instagram sales channel is set. I think you need to check if any particular account is not connected. Sometimes, Facebook shows that it is set, but there is a slight chance that a specific account might not have been connected.

  1. Check if you have linked the following -
  • If you’re using a personal account, check if it’s connected to Business Manager.
  • Check if it asks to connect your ads account and see if Ads Manager is set correctly.
  1. Also, check if you received any alerts due to ad material not meeting standard guidelines or any billing-related issues. I suggest checking any eligibility issues arising. Some countries have specific policies regarding running ads, I highly recommend checking any country restrictions.

  2. Check if you have integrated the correct pixel. Sometimes, improperly installed pixels can create issues in ad delivery.

For a smooth operation, you can try AdNabu’s Facebook Pixel app, which can quickly generate and run a pixel code without changing the theme file. It will quickly connect with your Facebook account and avoid any extra steps that can be nerve-wracking.

Plus, it’s completely free to use.

If you think there is a setup issue, I suggest reading these blogs -

https://blog.adnabu.com/facebook-ads/how-to-run-facebook-ads-for-shopify/#2-ways-to-run-facebook-ads-for-shopify

https://blog.adnabu.com/facebook-ads/prerequisites-for-launching-facebook-ads-for-shopify/#do-i-need-the-facebook-channel-app-on-shopifynbsp

I hope this solves your problem :).

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