Why does my succesfull tiktok campaign doesn't convert anymore over night?

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Hello everyone,

I started running 2 Tiktok Campaigns which converted pretty good, yesterday. But today, the ads didn’t convert ad all, why does this happen? Is it because I changed the daily budget?

Also my Add to Cart rate went down, from 8% to 1,7% and my checkout sessions went from 1.,3% to 0,4%

This is my ads acc: tiktok acc
Landing Page: breathing stich

Thanks for answering : )

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Hello @lovegifts I reviewed your store once so it’s nice to see you getting conversions already! On this issue, since it’s only been between today and yesterday I’d suggest you continue the ads for 2 more days and see if it goes back up to how it was yesterday or it remains how it is today or if it gets worse. This is just to allow you get a good understanding of the problem itself.

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