Why have my social referrals shifted from Instagram to GitHub?

Hi,

In the past most of my social referrals came from Instagram. Now I have 82% of my referrals coming from GitHub. Sales were definitely down this year. Instagram has made many changes. I don’t understand what GitHub is and if I can change where referrals come from/ why they stopped from Instagram? Is something disconnected? I do work with a developer. Wanted to ask you guys first.

how does this answer the question?

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