Why is my new online store not making any sales?

Topic summary

A new online beauty store reports zero sales after roughly three months in operation, despite investing in multiple paid advertising campaigns. The owner’s expectations versus actual results differ significantly and they are seeking guidance on what might be wrong.

The poster explicitly requests actionable advice and feedback on improving performance and converting visitors into customers. They subsequently share their site URL (https://ishopbeauty.co/) to enable a concrete review.

Context: The thread is categorized under Product Development & Sourcing and tagged with dropshipping, suggesting a fulfillment model where products are shipped directly from suppliers.

Outcomes/decisions: No recommendations or diagnostics have been provided yet; no data on traffic, conversion rates, or ad channels was shared beyond “a lot” of paid ads. The discussion remains open, with the next step likely a site and funnel review based on the provided URL.

Summarized with AI on December 31. AI used: gpt-5.

Hi. I’ve had my store about 3 months and have no sales. What am I doing wrong. What I imagine on sales and what actually is happening are totally different. I did a lot paid ads but not getting results. Please advise.

so what I should can you give me some advice pls

yes you can no problem, here’s my url: https://ishopbeauty.co/