Why most of my facebook ads traffic is considered as a direct source?

Shopify Discussion
1

Hello everyone !

I’m facing a huge problem. Most of my facebook ads traffic is considered as a Direct source and not Social source. Do you know why ?

So, I have less orders on Facebook Business Manger than on Shopify. For example, yesterday, only 28 orders were tracked on Facebook but I had 42 orders on Shopify.

I can not analyze properly my campaign which adset is working or not.

Thanks for your help :slightly_smiling_face:

3 Likes
2

I am having a similar problem. Up to 50% of my sales are “direct” and I am only advertising on Facebook (with Pixel installed via partner integration). Sorry I can’t help you - but hopefully someone will reply to this thread who can.

3

Did you manage to find a solution to this? I’m experiencing the same problem.

4

Having same issue. Did you find any solution?