What effect does writing and publishing articles about a specific relevant topic have on the brand awareness and SEO?
Topic summary
The discussion explores how publishing topic-specific articles impacts brand awareness and SEO.
Key Benefits Identified:
- Organic Discovery: Articles help brands appear in relevant searches, establishing initial awareness by making potential customers aware of the brand’s existence.
- Traffic Generation: Content drives organic traffic to websites, creating opportunities to convert visitors into customers or subscribers for ongoing nurturing.
- Relationship Building: Publishing provides a platform to answer questions, deliver value, and help solve problems, laying the foundation for customer relationships.
The conversation remains open, with the initial question posed but only partially addressed through one response focusing on awareness and traffic benefits.
Well, to start - it helps get you into people’s searches and get them onto the website. Ticking the first box of awareness…knowing you exist.
So organic traffic. Traffic that could be turned into sales, or subscribers that can be nurtured.
It gives you the opportunity to start building a relationship, answer a question, provide value, help with a problem.