Yoast SEO Optimisation and Google Ad Campaigns

Ask Me Anything Q&A Googleshoppingamarepo
1

I run an online fishing store and have used Yoast to optimise my site.

  • Do you have a step-by-step guide on creating an effective campaign targeting one or two lines?
  • Should I target one or two lines or run a store awareness campaing?
  • How long should the campaign run for?
  • Does a GA campaign then impact Google Search Console and Merchant Centre?
2

Hello Fisharman, thank you for your question.

A step by step guide, well that is going to be a little difficult, as it depends on what you want to sell.

But I would first, not focus too much on text ads. Focus first on shopping ads.

Why?

Because the return is much higher with shopping ads, then with text ads.

So focus on selling your products.

And yes, you will need to use Google Merchant Center.

Do you already have an account? If no, first focus on updating your website to be compliant, as Google suspends merchants really quickly.

https://support.google.com/google-ads/community-guide/241068758

Then once this is done, improve your data feed quality by adding all required and recommended attributes here: https://support.google.com/merchants/answer/7052112

Then setup an effective performance max, or standard shopping campaign.

For Pmax, just setup a normal campaign.

For standard shopping, if you want more control, have a look at: https://www.youtube.com/watch?v=CiRIDzRrHno

3

Thanks so much for this.

Will work through resources before my next campaign.

Kind regards

Lu :smiling_face:

4

My pleasure Lu, do ask away if you have more questions, and if it’s after today, just create a new question on the community, if it’s related to Google shopping or Google Merchant Center I will most likely reply.

5

Will do. Thanks so much for your help!