Yoast SEO Optimisation and Google Ad Campaigns

Ask Me Anything Q&A Google Shopping AMA

Topic summary

Owner of an online fishing store (optimized with Yoast) asks how to run effective Google Ads: step-by-step for 1–2 product lines, whether campaigns affect Google Search Console and Merchant Center, how long to run, and whether to target a few lines vs. run a store-awareness campaign.

Key guidance:

  • Prioritize Google Shopping ads over text ads due to typically higher return; focus on selling products.
  • Use Google Merchant Center; first ensure the website meets policies to avoid suspensions.
  • Choose Standard Shopping (more control) or Performance Max (PMax) for simpler setup.
  • Improve product data feed quality by completing all required and recommended attributes.

Resources: Multiple official Google support guides and a YouTube video were shared for setup, compliance, and feed optimization (central to following the advice).

Outcome/status:

  • The asker will review the resources before the next campaign.
  • No detailed step-by-step was provided (depends on what is being sold).
  • Questions on campaign duration and whether a Google Ads campaign impacts Google Search Console were not directly answered.
  • Thread remains open; expert invited follow-up questions.
Summarized with AI on November 25. AI used: gpt-5.
1

I run an online fishing store and have used Yoast to optimise my site.

  • Do you have a step-by-step guide on creating an effective campaign targeting one or two lines?
  • Should I target one or two lines or run a store awareness campaing?
  • How long should the campaign run for?
  • Does a GA campaign then impact Google Search Console and Merchant Centre?
2

Hello Fisharman, thank you for your question.

A step by step guide, well that is going to be a little difficult, as it depends on what you want to sell.

But I would first, not focus too much on text ads. Focus first on shopping ads.

Why?

Because the return is much higher with shopping ads, then with text ads.

So focus on selling your products.

And yes, you will need to use Google Merchant Center.

Do you already have an account? If no, first focus on updating your website to be compliant, as Google suspends merchants really quickly.

https://support.google.com/google-ads/community-guide/241068758

Then once this is done, improve your data feed quality by adding all required and recommended attributes here: https://support.google.com/merchants/answer/7052112

Then setup an effective performance max, or standard shopping campaign.

For Pmax, just setup a normal campaign.

For standard shopping, if you want more control, have a look at: https://www.youtube.com/watch?v=CiRIDzRrHno

3

Thanks so much for this.

Will work through resources before my next campaign.

Kind regards

Lu :smiling_face:

4

My pleasure Lu, do ask away if you have more questions, and if it’s after today, just create a new question on the community, if it’s related to Google shopping or Google Merchant Center I will most likely reply.

5

Will do. Thanks so much for your help!