Hey! i launched a store couple days ago https://heatcurler.se/ and now my ads are performing insanely good. I am running a cbo campaign that now has like 0.28 dollars in cpc and 1.6 dollar cpm. I have had 200 visitors to the website however I have only had 1 add to cart and no sales. I have checked everything obvious like navigation and so on but there is not any issues. Do anyone have any tips or does my website not look good? Worth to mension is that my ads send the clicks to the productpage https://heatcurler.se/products/portable-electric-heated-eyelash-curler-comb-long-lasting-eyelashes-curls-thermal-eyelash-curler-makeup-tools-eye-lash-perm and not to the hopepage! I am very grateful for any help i can get!
Main image on the home page is low quality (woman with the curler).
As per product page, the standard Aliexpress images just give away the fact that this is a dropshipping store and not so many people really want to deal with them anymore.
Another reason that might be a defining factor is the delivery time. Christmas and New Year are around the corner and people might be concerned if the item will be delivered in time or not. It would be really good to put delivery time somewhere where people can see this.
All and all, taste in design is different for everyone, so can`t really say anything about that.
P.S. Be prepared that in a couple of days (if not already) all online sales will go to 0 anyway, up until the mid January or so.
Well, yeah, this is a gifting season and people spend tons of money on these, so in January they kinda compensate this by not doing any unnecessary shopping, so it`s the most quiet month of the year.
I appreciate that you have provided us with your online store URL for us to explore. When I selected the product URL, it looks like it has directed me to a 404 error. In this case, you can create a URL redirect by following these instructions found here. This will allow the visitors that navigate to the link to be redirected to the product.
When taking a look at your store today I did notice that you do not have a favicon set for your website. A favicon is a small square image that represents a website in web browser tabs. If you take a look at the top tab bar of your browser right now, you should see several favicons.
Typically, favicons feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents. Adding a favicon to your online store can help strengthen your brand and add a polished look to your website. You can click on this link to read instructions on how to create and add your own favicon your store.
Keep in mind that these images are displayed quite small, so it’s good to keep in mind that the image you use should be readable at small sizes.
Let me know what you think and if you have any questions.