I’ve recently started running Facebook ads, and I’ve been running targeted Facebook and broad conversion campaigns for them. So far I’ve spent $100 across 2 days, and have gotten a few of link clicks (CPC is crazy!!) while my audience is +10.000.000 in united states. I got ZERO add to cart. I’ve double checked and my links work fine and there’s nothing wrong with the ads. campaign type is Sales > conversion > Purchase event. Is there something I’m missing for setup, and how can I increase conversion rate, whether it be “warming up my pixel”, or just keep on running it?
Hi @mazentahhan generic dropshipping store with no sales, this is such a common cliche it’s a joke.
A lot of time and money is going to be burned figuring out what not to do.
Fixing this can only be replaced with experience addressing hard problems that come from concrete focused questions.
Improve self awareness asap to identify when your asking incredibly broad vague questions that boil down to “How to make money” that in turn get broad vague do-nothing answers that just create pointless busy-work.
It sounds like you’re facing challenges with your Facebook ad campaigns, particularly in terms of conversion rates. Here are a few suggestions based on best practices for conversion rate optimization and A/B testing:
Audience Targeting: Ensure that your audience is not too broad. While a large audience size can be beneficial, it might not be targeted enough to convert effectively. Consider narrowing down your audience based on specific interests, behaviors, or demographics that align closely with your product.
Ad Creative and Messaging: Test different ad creatives and messages to see which ones resonate more with your audience. This can include different images, videos, headlines, and call-to-action buttons.
Landing Page Optimization: Make sure your landing page is optimized for conversions. This includes having a clear call-to-action, fast loading times, and a user-friendly design. Ensure that the message on your landing page aligns with your ad to provide a seamless experience.
Pixel Setup: Double-check that your Facebook Pixel is set up correctly and tracking the right events. This will help Facebook optimize your ads for conversions over time.
A/B Testing: Consider running A/B tests to determine which variations of your ads perform better. You can test different elements such as ad copy, images, or targeting options.
Warm Up Your Pixel: If your pixel is new, it might need some time to “learn” and optimize for conversions. Continue running your campaigns and consider using broader objectives initially to gather more data.
Budget Allocation: Ensure that your budget is sufficient to gather meaningful data. Sometimes, a higher budget can help Facebook’s algorithm optimize better by providing more data points.
Review Analytics: Use analytics tools to understand user behavior on your site. This can help identify any potential drop-off points in the conversion funnel.
If these steps don’t lead to improvements, consider consulting with a digital marketing expert who can provide personalized advice based on a deeper analysis of your campaigns.
I saw that your store link is not working it says the store is not found, which probably is the reason why there are no sales. I would also suggest starting with “Add to Cart” or “View Content” to get your pixel to learn and target your audience for best results. Also, make sure your site is fast and easy to use, as how thecarbonfootprint.ai keeps it simple and interesting.
generic dropshipping store with no sales, this is such a common cliche it’s a joke.