Purchase tracking for completed orders reportedly stopped suddenly on September 26 across Facebook, Google, and TikTok, while other events such as page views and add-to-cart continue working normally. The issue appears to affect multiple stores, suggesting it may not be an isolated setup error.
Key points raised:
Pixels and API-based tracking were rechecked and reportedly still appear to be functioning.
The failure is specific to the purchase/conversion event.
The business impact is described as significant, with wasted ad spend and lost revenue.
One response suggests Shopify’s native sales-channel apps may be unreliable for detailed conversion tracking. The proposed workaround is to implement Google Tag Manager (GTM), a tag-management tool used to control analytics and ad tracking scripts more flexibly, alongside the native apps rather than replacing them entirely.
Attachments/images were included to illustrate claimed improvements in conversion data under a GTM setup. No confirmed root cause or verified fix was established, so the issue remains unresolved and ongoing.
I need help on trying to figure our why our events purchase tracking stopped working. On September 26th all events purchase tracking stopped for facebook, google and tiktok. Other things like add to cart and page view work but the purchase tracking completely stopped. This is occurring on all ad platforms we use. We can’t figure out why and have checked and tested all the pixels and API systems. They are all working. We are losing $1000’s a day and wasting huge amounts of AD spend.
I’m facing the exact same event issue with our purchase tracking on Shopify. It’s been a real headache since everything just suddenly stopped working for us too - Facebook, Google, and TikTok, just like you mentioned. Our add to cart and page view tracking are still fine, but the purchase tracking is completely dead.
We’ve gone through all the troubleshooting steps, double-checked our pixels, and tested our API systems repeatedly, but everything seems to be in order there. It’s incredibly frustrating because we’re losing a significant amount of money daily and wasting a ton of ad spend as well.
If anyone has any insights or solutions to this problem, please share! We could really use some help getting this sorted out. Thanks in advance!
I wanted to share a quick insight regarding your analytics setup.
Relying solely on Shopify’s native tracking apps (like the Google & YouTube or Facebook & Instagram channels) can often lead to data loss. These apps are optimized for managing product catalogs and feeds, not necessarily for the nuanced task of accurate conversion tracking.
To solve this, I recommend using Google Tag Manager (GTM). GTM provides a much more robust and reliable framework for tracking user behavior and conversions, and it can be implemented to work simultaneously with your existing native apps for a complete picture.
Here is a look at the results we achieve with a proper GTM setup:
