Hi, my new children’s clothing brand was launched over a month ago and I still haven’t gotten an organic sale. I have done Fb and Instagram ads etc and had over 450 sessions.
Anyone have any advice? My website is www.millymae.co.nz.
AI-generated summary
A children’s clothing brand owner reports no organic sales after one month, despite running Facebook and Instagram ads that generated over 450 sessions.
Key Issues Identified:
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Missing banner heading: The homepage banner lacks a clear, attention-grabbing headline to communicate promotions, new arrivals, or unique selling points (e.g., “Eco-Friendly Baby Clothes”).
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No add-to-cart buttons on product displays: Products lack quick-purchase options, forcing customers through multiple pages before checkout—reducing conversion rates for visually-driven items.
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Absence of customer reviews: No testimonials, star ratings, or customer photos are visible, which are crucial for building trust in online shopping.
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Missing urgency tactics: The store lacks countdown timers, limited-time offers, or exclusive deals to encourage immediate purchases.
Status: The discussion remains open with the store owner seeking additional advice on improving conversion rates.
Hi @MM200 ,
This is Kate from PageFly - Shopify Landing Page Builder App.
Overall, it’s a great website, your store has a very creative design, and the layout is good. I’m sure it’s been a lot of work. Great job!
From my experience, I noticed a few things that could be improved on your website.
1. Add a heading to the banner
A banner should have a heading to grab attention and convey the primary message quickly.
Make sure the heading is large and contrasts well with the background for readability.
Example Headings
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Promotions: “Limited-Time Sale: 20% Off All Kids’ Clothing!”
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New Arrivals: “Discover Our New Summer Collection!”
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Unique Selling Points: “Handcrafted, Eco-Friendly Baby Clothes”
2. Add a “add-to-cart" button to each product
An add-to-cart button is especially effective for visually-driven products that require little information to be bought. In these cases, an add-to-cart button allows people to quickly grab and checkout without being directed to many pages
3. Add testimonial - customer reviews
Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews as text and photos.
Reviews are crucial when it comes to shopping online.
You can check this image for reference:
4. Add Limited-Time Offers
Urgency: Use countdown timers on product pages and promotional banners.
Exclusivity: Offer exclusive deals to newsletter subscribers or social media followers.
That’s all of my feedback. Hope it helps to increase your conversion rate.
Cheers,
Kate | PageFly team