Add steps to select variants on a product page

Topic summary

Main issue: replicate a multi-step, guided variant selection on a product page (each choice advances to the next step and the screen updates), matching the referenced West & Willow custom pet portraits page.

Key finding: The reference site does not use a third‑party app; it’s hardcoded into the theme (custom build). Achieving the exact flow likely requires custom development.

Suggested app options (to approximate the behavior):

  • Customization Tool
  • Easy Product Customizer
  • Custom Options (listed twice in thread)
  • Product Options by W3
  • Advanced Product Options
  • TEPO Product Options
  • Inkybay

Implications: Apps may provide conditional options and step-like experiences, but an exact replica of the reference flow may not be plug‑and‑play. Hiring a developer is recommended for a matching experience.

Assets: Shared images illustrate the step‑by‑step flow and are central to understanding the desired UX.

Status: No definitive app solution confirmed; actionable paths are to trial the listed apps or proceed with custom theme development. Discussion remains open without a final resolution.

Summarized with AI on January 2. AI used: gpt-5.

Does anyone know an application that can give

the flow on a product page on this reference website:

https://westandwillow.com/pages/custom-pet-portraits

When you choose a variant -

its go to the next step and the screen changes…

T****his is the flow I’m looking for…

Thanks:)

Hello @annab3

Welcome to Shopify Community.

The reference store is not using an app for the conditional variants. It is hardcoded for the theme.

If you are looking for app, you can check below list:

#1. https://apps.shopify.com/customization-tool
#2. https://apps.shopify.com/easy-product-customizer
#3. https://apps.shopify.com/custom-options
#4. https://apps.shopify.com/product-options-w3
#5. https://apps.shopify.com/advanced-product-options
#6. https://apps.shopify.com/tepo-product-options

#7. https://apps.shopify.com/custom-options

If you want to hardcode same, then you need to hire a developer.

Thanks

@annab3 The reference website is not using any app. They have custom built it. For something similar to that you need to hire a developer. If you want I can help you with that. Or try the app suggested by Sweet_savior_3. You can add Inkybay to that list too.