Advice on best practice keyphrases for collection and product pages

SEO

Topic summary

Best-practice keyphrase strategy for collection, product, and blog pages during a WooCommerce-to-Shopify migration.

  • Current approach: collections target top-level commercial keyphrases; product pages use distinct, relevant long-tail terms to avoid keyword cannibalization (pages competing for the same query); blogs include at least one top-level term linking to the collection and otherwise target longer-tail topics.

  • Feedback: The strategy is sound. Strengthen it by ensuring collections aren’t thin (add meaningful on-page content), aligning each page to search intent, prioritizing internal links in the order blog → collection → product, and planning 301 redirects (permanent redirects that preserve SEO) carefully.

  • Migration status: Store has been migrated via Cart2Cart; redirects were auto-created, and the team will verify all redirects before going live to prevent traffic loss.

  • Open questions: How much content is sufficient for collection pages? The plan is a short intro at the top plus a collection-specific FAQ at the bottom. Guidance on recommended word count and whether this layout provides enough depth remains unanswered. The discussion is ongoing.

Summarized with AI on December 11. AI used: gpt-5.
1

Hi all

We are in the process of migrating our store from Woocommerce to shopify so now is the ideal time to look at some of the collections/products that are not perfoming as well as they should for SEO, but then saying that the areas that are performing ok could also be improved.

What are the best practices people use for this?

I have carried out extensive keyword research and this is how i have been contructing the pages with regards to SEO keywords in content.

Collections page - focus on the top level keyphrases for the product group

Product pages - Use different relevant keyphrases for each product that will not cannibalize the collections page.

And on top of that:

Blog articles - Including at least one top level keyphrase in the content which is used as an internal link to the collections page and then use longer tail keyphrases in the the rest of the blog copy again trying not to cannibalize the collections page.

Am i doing the right thing with this or do people use different methods.

2

You’re doing things the right way already :+1:

Your structure collections targeting top level commercial keywords, products targeting unique long tail terms, and blogs supporting collections via internal links is exactly how SEO should be handled, especially during a WooCommerce → Shopify migration.

A few short additions to strengthen it further:

  • Make sure collections have decent on page content (not thin pages)

  • Match pages to search intent, not just keywords

  • Prioritize blog → collection → product internal linking

  • Plan 301 redirects carefully before migrating to avoid traffic loss

Overall, solid approach just polish execution and migration details.

3

Thank you for the reply good to know i am on the right track.

We have just completed the migration with cart2cart which should have already created all the redirects, but as you say these will all be checked before we go live.

4

Just on the point about collection page content. I am planning to have a short block of content at the top of the collection page and then a collection specific FAQ section at the bottom of the collection page is this enough content?

What sort of word count is good for a collection page?