Advice on Choosing the Right Email Marketing Platform for Launch?

Shopify Apps
1

Hi everyone,

I’m preparing to launch my ecommerce brand and I’m at the stage of choosing an email marketing platform to get started with.

I want to avoid running into limitations or unexpected pricing spikes/shocks down the line — especially as I’ve seen a lot of people mentioning this with platforms like Klaviyo, despite its strong reputation. The contrast between glowing endorsements and poor Trustpilot reviews (e.g. steep pricing, poor support) is confusing as someone new to ecommerce.

I’d really appreciate your thoughts on the following:

  • How much do you personally rely on review sites like Trustpilot when evaluating tools like Klaviyo, Omnisend, or MailerLite?

  • Are there platforms you’ve found to offer strong ecommerce integrations with scalable, predictable pricing?

  • Is it better to start with a leaner option (like MailerLite or Omnisend) and upgrade later, or go all-in with something more powerful from the beginning?

Thanks in advance for any advice – it’s great to hear real experiences rather than just marketing materials!

2

Hey there,I totally understand your concerns about finding the right email marketing platform, especially with the potential for hidden costs or unexpected pricing spikes down the line. It can definitely be tricky to navigate the variety of options out there, and the contrast between reviews can make the decision feel overwhelming.
In terms of platforms with strong ecommerce integrations and scalable, predictable pricing, I’d suggest looking into solutions like Uppush.

Uppush provides powerful email marketing and web push features at a fraction of the cost you might find with other platforms like Klaviyo. The pricing structure for Uppush is very straightforward:

  • Free Plan: 50 emails and 500 web push notifications per month.
  • Pro Plan: $8.99/month for 500 emails and 1,000 web push notifications. After that, it’s just $0.90 per 1,000 emails and $0.30 per 1,000 web push notifications.
  1. Affordable and comprehensive features: with Uppush, you get features like newsletters, pop-ups, spin wheels, auto discounts, and more – all included in a minimal-cost package. This could be a great starting point for your ecommerce brand, and the flexibility allows you to scale as you grow.

As for whether to start with a leaner option or go all-in, I’d suggest trying something like Uppush initially. It has all the essential features you need to kickstart your ecommerce journey without breaking the bank, and you can always scale up later when your needs evolve.

1 Like
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Hi @Abisolalawal2

I’m from Uppush - the Shopify app vendor in @haianhzzyyaa 's story above.
Our email app also has all the strengths of the apps you are talking about:

4

Hey @Sellton ,
Great question and you’re absolutely right to be thinking ahead about scalability and pricing before committing to an email platform.

Here’s what a lot of new ecommerce brands typically experience when choosing a platform:

Review Sites
Sites like Trustpilot can give you a general sense of user sentiment, but they often reflect extreme cases. For tools like Klaviyo, pricing shocks and steep learning curves are a common theme. It’s useful to read patterns in feedback but also look at how the tool fits your needs at this stage.

Ecommerce-Focused Options with Predictable Pricing
Some platforms are technically advanced but not built with Shopify merchants in mind. This can lead to extra setup time or costly features you may not use right away.

If you’re looking for something that is

  • Fully integrated with Shopify
  • Easy to launch without technical help
  • Priced fairly based on usage, not subscriber count

Retentionly – AI Email Marketing is a great fit. It lets you create abandoned cart, welcome, and post-purchase flows in minutes with no coding needed. You only pay for the emails you send, and it scales as you grow without surprise jumps in cost.

Start Lean or Go All In
For most new stores, it’s best to start with something lean but future-proof. Choose a tool that is easy to use now but doesn’t require switching later as you scale. That’s where Retentionly strikes a nice balance. It is beginner-friendly today and powerful when you need more later.

Hope this helps you make a confident decision. Feel free to follow up if you’d like a demo or walkthrough.

Cheers,
Retentionly Team

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