After switching to a new theme, I noticed that data is no longer being sent to Google Analytics

Technical Q&A

Topic summary

Problem: After switching to a new Shopify theme, tracking data stops appearing in Google Analytics (GA) and Facebook Pixel.

Setup: Integrations are configured via Shopify’s Google Analytics & YouTube App and Facebook Pixel App. No custom changes mentioned beyond the theme switch.

Diagnostics observed:

  • Shopify’s internal checks report tags installed with “OK” status.
  • Google Tag Assistant Debugger detects the GA and Pixel tags and fires events correctly.
  • Despite this, GA and Facebook Pixel dashboards show no incoming data.

Evidence: Multiple screenshots attached (Shopify status, GA/Pixel detection) appear central to understanding the checks performed.

Status: Unresolved. The poster requests troubleshooting guidance to determine why the new theme is not transmitting data to GA/Pixel despite successful tag detection.

Key questions outstanding: Is the theme interfering post-load, altering consent/state, or blocking network sends despite tag firing? What additional verification steps within GA/Pixel dashboards are needed to confirm data receipt.

Summarized with AI on December 13. AI used: gpt-5.
1

Hi,

After switching to a new theme, I noticed that data is no longer being sent to Google Analytics and Facebook Pixel. I have confirmed that both are properly connected via the Google Analytics & YouTube App and Facebook Pixel App in Shopify settings. However, the new theme doesn’t seem to transmit data to Analytics or Pixel.

Shopify’s internal tests show that the tags are correctly installed and report an “OK” status, and the Google Tag Assistant Debugger also detects the tags and events correctly. Despite this, no data appears in Google Analytics or Facebook Pixel.

Could you please assist in troubleshooting this issue and help identify why the new theme is not transmitting data to these services

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