All Google ad sessions switched to sag_organic. No conversions

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1

Usually the traffic for ads can be found under my campaign UTM and a small portion under ‘sag _ organic’.

A day ago, I noticed a sudden drop in conversions and has generated no sales (via ads). Clicks and impressions are still the same though.
This sudden drop has coincided to all traffic now being listed under ‘sag _ organic’ and my campaign UTM does not show anymore.

Does anyone have any advice? I need to resolve this as quickly as possible since it’s affecting the Christmas season sales.

2

Are you referring to Shopify Analytics? What report? Or Google Analytics?

If it’s Shopify analytics, I suggest you first point of check is Google Analytics source/medium report to see if it mirrors Shopify. Being a black box, Shopify analytics is limited. But if the same data is pushed into Google Analytics, you know there’s an issue with how your UTMs are set up.

3

Apparently 4 years later and GA4 is having these very same issues. The Google Channel is the culprit. It is adding UTM parameters in the Shopify product links. And now Merchant Center no longer has the ability to strip those UTMs so it is messing with paid ads.

4

Do you have a solution?

5

Old thread but still relevant. Solution:

To remove the UTM parameters from your Product Links

  1. Go to Merchant Center > Products > Feeds
  2. Click on the Content API feed
  3. Click on the Feed Rules tab
  4. Click the big blue PLUS + button, type link in the field, and select link from the drop down.
  5. For Data Source, select Set to, type link and select link from the Primary Feed: Content API list.
  6. Click OK
  7. Set the default behaviour if the link is blank to “Leave Blank”
  8. Now go to Modifications > Add Modification
  9. Choose Optimize URL > Set Parameter
Function Parameter Name
Remove Parameter utm_source
Remove Parameter utm_medium
Remove Parameter utm_campaign
Remove Parameter utm_content
  1. Click OK and look in the right side column preview to see if the link has been properly updated.
  2. Click Save as Draft and Apply