Users are experiencing issues with UTM parameters in their Google Shopping campaigns. When running paid Google Ads through Shopify’s Google sales channel, landing pages are automatically appended with organic tracking parameters (sag_organic, product_sync), which interfere with proper attribution of paid clicks.
Key Issues:
Google Ads conversions are being misattributed as organic (sag_organic) in Shopify analytics
Custom UTM tags for paid campaigns appear to be overridden by Shopify’s default feed parameters
The problem creates confusion in Analytics reporting despite Google Ads still tracking conversions
Proposed Solutions:
One user suggests Google should automatically strip organic UTM parameters when ads are clicked, treating them as paid
Another recommendation involves enabling “advanced data source management” in Merchant Center to edit attribute rules (with video guide provided)
However, there’s conflicting advice to avoid manually modifying UTM tags and let Google handle attribution automatically
Current Status:
The issue remains unresolved, with users reporting that Shopify’s organic parameters persist even after customers click paid ads, creating ongoing attribution challenges.
Summarized with AI on November 2.
AI used: claude-sonnet-4-5-20250929.
I use the Google sales channel app which feeds to Merchant Center. I use that feed to run Google Ads - shopping campaign. I have utm tags set up in Google Ads to track this. However, in my ads account it returns the landing pages appended with:
I understand this is from the Shopify Google feed and is used to track organic shopping clicks. But I want to track paid clicks and this appears to be getting in the way. Google Ads still tracks conversions but it’s… untidy in Analytics etc.
A search of the issue shows you used to be able to set feed rules in Merchant Centre but apparently not any more.
We have been starting to build out our google ads recently. We are starting to get conversions from the ads at a pretty good rate now, but shopify still reports the source of all of these conversions as sag_organic. That is to say it does not seem like the utm parameters are being stripped out. I should mention so there is no confusion, we are a small site so I can see a 1 to 1 relationship with a conversion reported in google ads and the order in shopify. I could be missing something, but it appears that the shopify utm parameters referenced above are still making it even after a customer clicks a google ad.
I must be blind. I am able to follow your instructions all the way to the data sources, but after that I cannot see anywhere to edit the attribute rules.
