Analyze

[Coelho63]

Hi dear all

I receive daily messages with issues in my store. I have paid thousands of euros and still receive messages and emails offering to solve my store issues. Can someone please analyze my website and let me know what is wrong? I have had the store for 10 months and have no sales at all
My website is https://lojamanuelcoelho.com

Thanks,

Manuel Coelho

[sstefansweb]

Personally I think you need to work more towards brand guide line there are the colors all over the places, logo doesnt match your header, where is social proof, where is some sacristy? Too much section too much is going on just on homepage, text is generic no pointing to problem and provide solution.

[Bundler-Manuel]

Hey @Coelho63 For starters, why are there no proper images for the products on display on your homepage? That should be fixed as soon as you can because I imagine most customers would see that and maybe suspect that the store is scammy or whatnot.

There should be a section for FAQs on the homepage as well. Helps make the store look more authentic and considerate overall.

[Website_Speedy]

Hello @Coelho63 , It might be frustrating for the store not been optimized for the last 10 months, but keep applying the practices; one thing can change the store’s performance. I have analyzed your store by using Google Page Insights Report, and below are the results generated from it -

As you can see, your LCP and TBT are the most impactful on your store performance. You have already optimized the images properly, but there are some other factors that are responsible for these issues.

Document request latency

Your browser is waiting too long to receive the necessary resources (like HTML, CSS, or JS) to render the page, affecting the speed at which the largest visible element (usually an image or a large text block) appears.

Suggested Improvements

Minimize HTTP Requests

Try to reduce the number of HTTP requests made by your store. As well as reduce the number of redirects on your page. Every image, script, stylesheet, and font needs to be requested separately, which can slow down the page load. Try to minimize the use of third-party libraries or apps that load additional scripts or resources.

Use Preconnect and Prefetch

Using preconnect or prefetch can help reduce document request latency by establishing early connections to external domains.

For example -

Text Optimization

Fonts can delay text rendering if not handled efficiently, leading to slower load times and poor performance.Use font-display: swap to prevent invisible text during font load.

For example -

@font-face { font-family: 'YourFont'; src: url('{{ 'your-font.woff2' | asset_url }}') format('woff2'); font-display: swap; }

Render Blocking Resources

As per the analysis, your page delays the initial renders, which may delay LCP

Suggested Improvements

Defering and Inlining JS and CSS

In your store, JavaScript files that are not necessary for the initial page rendering can be deferred until after the page content is displayed. This will prevent these scripts from blocking the rendering process. Add the defer attribute

For example -

Designing Issues

Images are not properly placed on the store, as no proper images for the products on display on your homepage. This issue should be fixed as soon as possible as users might not abe to access your store properly.

Alternatively, if you are burned out with optimization techniques and want an automated solution, I would recommend trying Website Speedy- a Shopify app that handles HTTP requests, JS, and CSS optimization at best.

[Nicola3]

Hi @Coelho63

I have found out some issues which may be the cause codes why you have no sales at all. Here are the details I attach below for your reference, kindly have a check please:

1. The discount information on product page is display incorrectly. It will make users think your website is not professional and well-designed, so the desire of purchasing will be reduced and cannot checkout finally.

2. You have no store favicon existing in search results. It is not good for your store brand establishing and will confuse users to identify which one is your store. Consider adding a logo from store admin page and after indexing by Google again, it will have a better view and lead to a good conversion meanwhile.

3. There are too many plugins and ads existing on your web pages, which makes your store look very messy. Please carefully consider removing some unnecessary ones and keep the one which plays most important roles. It will not only have a better performance on pages, but also leave a good impression for some visitors when intending to see product details.