Are You Using QR Codes to Boost Sales or Offline Engagement?

Data and Analytics
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Hi everyone,

I’m curious how other merchants are using QR codes in their Shopify business — especially for bridging the gap between offline and online experiences.

Some ideas that come to mind:

  • Promoting products at events, pop-up shops, or packaging inserts
  • Driving traffic from printed flyers, bags, or store signage
  • Creating exclusive limited-time offers or one-time discounts
  • Encouraging repeat purchases through post-purchase QR links

A few questions I’d love your thoughts on:

  1. Have you used QR codes in your store’s marketing or packaging?
  2. Do you track performance or limit how QR codes are used (e.g., one-time or time-based)?
  3. What has worked well — and what challenges have you faced?

Looking forward to learning from your experiences! :package::mobile_phone:

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We use QR Codes on our product labels to link the customer to instructions.
We have used QR Codes at events to drive to specifics items.
regular analytics works fine.

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thanks for your feedback

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thanks for your in detail feedback

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Absolutely — QR codes can be a smart way to connect your offline presence with your Shopify store.

Here’s how I’ve seen them used effectively:

  • Packaging inserts or thank-you cards: Linking to a post-purchase discount or product care guide to encourage repeat sales.
  • Event displays or pop-up shops: QR codes that drive traffic to a specific product page, discount offer, or email sign-up.
  • Printed materials: Flyers, brochures, or bags with scannable codes that send people straight to a limited-time collection or exclusive deal.

Tracking:

For tracking, tools like Bitly, UTM parameters, or QR Code Generator Hub allow you to monitor scans and link performance. Some merchants also connect QR scans to email flows using Klaviyo or Omnisend, which works well for automating follow-ups.

Common Challenges:

  • QR codes with no clear call-to-action usually get ignored
  • Broken links or expired discount pages can lead to missed opportunities

I help Shopify store owners build custom QR strategies tied to discounts, email marketing, or loyalty programs. If you’re exploring ways to use QR codes to drive more traffic or boost post-purchase engagement, I’d be glad to help you set it up properly.

— EXperttechy| Shopify Growth & Marketing Consultant

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Thanks for your in detail response

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