So, here’s the thing. My email has been maliciously signed up to hundreds and hundreds of Shopify stores without my consent. Shopify won’t do anything to help, I have to “unsubscribe” or “deal with individual stores” which is clearly (a) tedious and seemingly never-ending; or (b) impossible because I don’t know the stores and there’s way too many of them.
If it has happened to me, then it’s almost certainly happened to plenty of others. What this means is that there must hundreds, thousands of Shopify stores with polluted mailing lists. Perhaps as a store owner you don’t care about that particular aspect, I don’t know?
This is clearly an abuse of my email. Some may say, “meh, it’s just the world we live in”. For myself, I’d prefer to not receive this level of (to me) spam. This abuse would be easy to combat by turning on the feature that requires someone signing up to a newsletter to confirm it. At the risk of coming across as belligerent, I’d go so far as to say by not using that feature, as a store owner you are facilitating the abuse.
In my case, I would have received lots of confirmations but at least I could have just deleted them and that would be it. The benefit to the store owner would be a mailing list that only contains addresses from people who are/were genuinely interested in your product.
As a store owner, why don’t you turn on the confirmation requirement?