URGENT! Emails going to customers spam

Start a Business
1

URGENT! Emails going to customers spam.

Hi all, my Shopify marketing email and order confirmations are ending up in spam/junk. My domain has been authenticated and I have DMARC set up. It’s a Shopify hosted domain. Is there anything that can be done?

1 Like
2

Hi there, if your Shopify emails are landing in spam despite DMARC and authentication, check these fast: SPF & DKIM must be correctly set, Avoid spammy content, emojis, and all caps, Use a business email Warm up new domains slowly, Use tools like Mail-Tester, Consider Klaviyo or Omnisend for better delivery.

3

Hello @DASCPA

Shopify’s default sending setup uses shared IPs and can sometimes trigger spam filters—even with DMARC in place—because transactional and marketing emails come from a hosted subdomain rather than your main brand domain. Here’s what to do next:

1. Double-check your SPF & DKIM

In your DNS, make sure you have the exact SPF TXT record Shopify provides (it should include spf.protection.outlook.com or shops.shopify.com, depending on your setup).

Verify your DKIM CNAME records from Settings → Emails in Shopify Email; these ensure your domain is cryptographically signing every message.

2. Use a dedicated transactional SMTP service

  • Apps like Postmark, SendGrid, or Klaviyo can handle order confirmations and recovery emails on a dedicated IP or small shared pool—deliverability goes way up.
  • Install the app, follow its SMTP setup guide, and route your Shopify notifications through it instead of Shopify’s default.

3. Audit your email content

  • Avoid large image-only layouts, spammy subject lines (“FREE,” “Act Now!”), and excessive links.
  • Include a plain-text version and clear unsubscribe link. Good content practices keep your sending reputation healthy.

4. Warm up & monitor

  • If you switch to a new sending service, start by sending to your most engaged segment (recent buyers) and gradually increase volume.
  • Watch bounce and complaint rates in the service’s dashboard; aim for under 0.1% complaints.

5. Ask customers to whitelist you

In your post-purchase or welcome email, include a short note: “To make sure you don’t miss our updates, add hello@yourdomain.com to your address book.”