Attribute orders

Shopify Apps
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Topic summary

A developer is building a Shopify app that displays personalized product recommendations and needs to track whether clicks lead to purchases.

Current Approach:

  • Adding UTM parameters to product links when shoppers click recommendations
  • Redirecting through their server before sending users to the shop

Problem Encountered:

  • UTM parameters aren’t appearing in the development store
  • Shopify seems to not respect the UTM parameters at all

Flow: Shop (home) → Developer’s server (302 redirect) → Shop (product page with UTM parameters like ?utm_source=…&utm_campaign=…)

Questions Raised:

  • Has anyone experienced this same issue?
  • What alternative options exist for attributing future orders in this scenario?

Suggested Solution:
Another user pointed to Shopify’s web pixels documentation as a potential resource for tracking and attribution.

Status: Open discussion seeking solutions for order attribution tracking.

Summarized with AI on November 4. AI used: claude-sonnet-4-5-20250929.
1

Hey there, I have a general question about channel attribution and order tracking techniques. I’m developing an application that shows personalized recommendations for shoppers. When a shopper clicks on a product from my recommendations, I want to know if it results in a purchase.

For simplicity, I have decided to add UTM parameters for every click - so when a shopper clicks on a product card, I’m redirecting them to my server and back, adding UTM parameters.

shop (/home) → my server (302) → shop (/products/product?utm_source=…&utm_campaign=…)

However, when I test this mechanism on my development store, I don’t see any UTM parameters; it seems like Shopify doesn’t respect them at all.

Has anyone experienced the same problem? What other options could there be to attribute future orders in this scenario?

2

Is this what you are looking for? About web pixels