The consistency of UTM parameter tracking in the conversion summary is unreliable for order tracking

Shopify Apps
1

We are currently using UTM parameters to track orders from marketing links. However, we have encountered some issues where the entire conversion summary section is missing for certain orders, displaying the message “There aren’t any conversion details available for this order.” Additionally, in some cases, the conversion summary is available, but the UTM parameters are missing, showing the message “No UTM parameters were available for this session.” In both scenarios, we have confirmed that the UTM parameters are available as query parameters upon the initial load, and the ‘_shopify_sa_p’ cookie value is not empty and is updated with the UTM parameter value until the checkout is completed.

Furthermore, we have observed that if ad blockers are installed in clients’ browsers, the UTM parameter update in the conversion summary section is not being reflected.

Does anyone have any insights into this issue? Are there any alternatives available for marketing tracking for Shopify orders?

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2

Hi Ranjithnm,

This is Amee from Gojiberry - Shopify Survey & Feedback App. I am a marketer and I do share your pain regarding utm parameter tracking (also I am not quite happy with Google Analytics with the lack of info either).

I do not have a graceful solution to your problem other than suggesting to check through utm tracking link troubleshooting guides on Google. I have read that 3rd party data is getting a harder time these days because of GDPR compliance etc.

One alternative you can try, and many of our clients are currently using is called a “marketing attribution” post-purchase survey. This allows you to get a subset of 1st party conversion data from your real customers and a breakdown of your most effective marketing channels. Another usage for post-purchase survey we observed from our clients is asking open-ended questions regarding purchase intent, and using some of the concepts & recurring keywords for marketing.

Hope this helps!

Amee | Gojiberry Team