A user seeks advice on collecting emails in exchange for a free digital download to promote their paid digital product. They currently use Seguno for email marketing and GemPages for their digital product, wondering if they need additional apps or platform changes.
Key Recommendation:
No platform switch is necessary. The simplest approach is to include a download link in the welcome email automation, ensuring only subscribers receive the freebie. The digital asset can be hosted for free using:
Additional Strategy:
For users with engaged social media followings (especially Instagram), using the digital download as a lead magnet can capture attention in crowded feeds and attract prospects who might not otherwise visit the website.
Implementation:
The original poster adopted this solution, planning to send the download link in the first automated email, followed by a proper welcome email the next day.
Hey community!
I am wanting to give away a free digital download in exchange for people signing up to my email list. My actual product is a digital download so I thought this would be a good way to get emails to market it as the two digital downloads fit together well.
Currently I use Seguno for email marketing and EDP for my digital product. I am willing to switch but I’d honestly either rather use these or add another app that does this separately.
Thanks!
I don’t think you need to switch email platforms. If you want to give a digital product to everyone who subscribes to your email list, the easiest thing to do would be to link to it in your email list’s welcome email, e.g., “As promised, here’s the XYZ for joining our email list.”
That way, only the people who subscribe would get it, which I believe meets your intent.
If you use the above approach, you can often host the digital asset free from your Shopify store, Dropbox, Google Drive, or the AWS S3 free tier. Use whatever you’re most comfortable with, you just need to be able to link to the asset so it’s publicly available for download from the link in your welcome email.
If you’re trying to grow your email list, one other thing you could try if you have an engaged social following (e.g. Instagram) is to use a giveaway as an incentive to join your email list. This works especially well on social media networks like Instagram where there are a lot of eyeballs, and you need to capture attention in engaging ways (example here).
The difference is that when people are on your website, they have already found you. So the lead magnet on social is to get those people who never would have gone to your website in the first place, thus further up the funnel where there are many more prospects (but also lower intent).
Oh amazing! I definitely did not think of using CDN for hosting the free ebook but that makes so much sense.
Also stroke of genius just using my existing welcome email automation to send it. I made that the first email they receive and then they get the proper welcome email the next day. I might change this to be a couple hours later instead though.
Thanks for your help!