Best practises for Google Ad Conversion Value - Shopify tracking

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1

Hi everyone,
What are some of the best practises you follow to ensure the Google Ad conversion value tracking matching Shopify Analytics. I understand they can’t be matched 100% due to differences in the attribution models.

  • I mean like what attribution do you setup

  • do you use UTM, Transaction ID, Order ID

  • any apps you recommend using here?

P.S

  • I disconnected Google Merchant Center from Shopify because it was interfering with the feed.
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Hey @BP-Town ,

Great question!

Ensuring accurate conversion value tracking between Google Ads and Shopify Analytics can be challenging due to differences in attribution models. Here are some best practices to align them as closely as possible:

  • Attribution Models: Start by understanding the attribution models used by Google Ads and Shopify Analytics. Google Ads typically uses a last-click attribution model, whereas Shopify Analytics attributes sales to the first and last click. Familiarize yourself with these models to better interpret the conversion data.
  • UTM Parameters: Utilize UTM parameters in your ad URLs to track specific campaigns, mediums, sources, and keywords. This will help you identify the source of your conversions accurately when analyzing the data in Google Analytics.
  • Transaction ID/Order ID: Another method is to pass transaction or order IDs from Shopify to Google Ads. By implementing this, you can directly match the conversions recorded in Google Ads with the corresponding sales in Shopify.
  • Integration Apps: Shopify offers various apps to help bridge the gap between Google Ads and Shopify Analytics. Some popular integration apps include Littledata and Segment. These apps can automate the data syncing process and ensure more accurate conversion tracking.

While I can provide general recommendations, it’s important to note that your specific requirements may vary. This advice should help you get started, but be sure to consider your unique business needs and consult with a professional if necessary.

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Hi @BP-Town

You can use the UTM parameters to match the Google Ad Conversion value tracking with Shopify Analytics. This approach allows for better tracking, analyzing, and comparing campaign performance across both platforms, leading to more accurate insights and decision-making.

You can use our app, Nabu for Google Shopping and we pass the products with the UTM parameters and add it to your product URLs so that you can accurately track the conversions in Google Analytics.

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Hi,

I hope this message finds you well. I am writing to suggest the integration of the Infinite Google Ads Conversion Tracking application into our Shopify store. This application offers several key benefits that can significantly enhance our online marketing efforts and overall business performance.

  1. Accurate Conversion Data

  2. Improved ROI

  3. Enhanced Customer Insights

  4. Streamlined Setup

  5. GA4 and UET integration

  6. Enhanced conversion tracking

  7. Compatible with shopify checkout extensibility

I have personally used the Infinite Google Ads Conversion Tracking application in previous projects, and I have seen firsthand the positive impact it can have on a business. The accuracy of the conversion data allowed us to refine our ad campaigns effectively, leading to a noticeable increase in conversions and a significant improvement in our marketing ROI. Additionally, the detailed analytics provided by the application helped us understand our customers better and tailor our marketing strategies accordingly.

I believe integrating this application into our Shopify store will bring similar benefits and contribute to our continued growth and success. I am confident that our team will find the application to be a valuable tool in optimizing our marketing efforts.

Thank you for considering this suggestion. I am happy to discuss this further and assist with the integration process if needed.

Best regards,

Nimra