Bots!

I’d love to know how we can better navigate our marketing journey, when we’ve been inundated with bots on our site, completely skewing our visitor count as well as our conversion rate. We had a bizarre spike last month that ruined our stats.

Hi @Sriracha

Thanks for coming to the AMA.

You can’t fully prevent bot traffic. Focus on filtering it out in your analytics. Identify the source of the bot traffic. If it’s from paid ads, there’s a problem. Be sure to also filter out traffic from geographic regions you don’t service. If you’d like to see our full answer, check out the stream recording which we have uploaded to YouTube. We start answering your question at around 00:23:44