Need advice on what’s best to attract our ideal customers in wellness category. Create a bundle or give your customer the opportunity to create their own bundle to purchase?
Thank you
Bundles can be put together in different ways depending on your goals.
- Fixed bundles combine a set of predetermined products to drive product discovery. If you have complementary products, for example a camera and tripod, grouping products in a fixed bundle can increase the utility of the purchase. Fixed bundles are also a good way to introduce new products to customers.
- Multipack bundles are fixed bundles that contain multiple units of the same product. They can increase sales volume, reduce inventory, or encourage bulk purchases. Multipack bundles can be a great option if you have products that are purchased frequently, such as toiletries.
- Mix and match bundles contain interchangeable products and offer flexibility to customers with individual preferences. They are a good option if your business has a wide variety of inventory.
Thanks,
Hi @SW23
You could actually try giving your customers the chance to build their own bundle, since personalization often works really well in the wellness space. For example, I created a quick demo box using Easify Box Builder – where shoppers can pick their preferred mix of wellness items (like tea and candles) inside one box.
This setup not only makes the shopping experience more engaging, but it also helps increase average order value because people often add more once they’re “building” their own kit. Here’s how it works:
- This is the result:
- This is the app setting:
First, set your box name and choose a box type. In this example, I’m using Tiered Quantity Discounts, but you can pick any of the four box types available.
Then, you’ll be taken to the Visual Editor, where you can assign products, adjust steps, edit text, images, and more.
Then, if you’d like to encourage customers to buy more items, you can easily set up discounts in the Discount Tab:
Finally, you can customize even further in the Theme Settings — it’s very flexible and lets you adjust the look and feel to match your store.
I hope Easify can make things smoother for you. If you’d like some extra guidance, don’t hesitate to reach out through our 24/7 live chat! 