Need advice on what’s best to attract our ideal customers in wellness category. Create a bundle or give your customer the opportunity to create their own bundle to purchase?
Thank you
Topic summary
A merchant in the wellness category is seeking advice on whether to create pre-made bundles or allow customers to build their own.
Bundle Strategy Options:
- Fixed bundles: Combine predetermined complementary products to drive discovery and introduce new items
- Multipack bundles: Multiple units of the same product, ideal for frequently purchased items like toiletries
- Mix and match bundles: Offer flexibility for customers with varied preferences and wide inventory selection
Customizable Bundle Recommendation:
A community member suggests letting customers build their own bundles, particularly effective in wellness. They demonstrate using Easify Box Builder app, which allows:
- Shoppers to select their preferred mix of items (e.g., tea, candles) within one box
- Tiered quantity options and multiple box type configurations
- Visual editor for product assignment and customization
- Built-in discount incentives to encourage larger purchases
- Theme customization to match store branding
This approach reportedly increases engagement and average order value as customers tend to add more items when actively building their own kit. The discussion remains open with no final decision indicated.
Bundles can be put together in different ways depending on your goals.
- Fixed bundles combine a set of predetermined products to drive product discovery. If you have complementary products, for example a camera and tripod, grouping products in a fixed bundle can increase the utility of the purchase. Fixed bundles are also a good way to introduce new products to customers.
- Multipack bundles are fixed bundles that contain multiple units of the same product. They can increase sales volume, reduce inventory, or encourage bulk purchases. Multipack bundles can be a great option if you have products that are purchased frequently, such as toiletries.
- Mix and match bundles contain interchangeable products and offer flexibility to customers with individual preferences. They are a good option if your business has a wide variety of inventory.
Thanks,
Hi @SW23
You could actually try giving your customers the chance to build their own bundle, since personalization often works really well in the wellness space. For example, I created a quick demo box using Easify Box Builder – where shoppers can pick their preferred mix of wellness items (like tea and candles) inside one box.
This setup not only makes the shopping experience more engaging, but it also helps increase average order value because people often add more once they’re “building” their own kit. Here’s how it works:
- This is the result:
- This is the app setting:
First, set your box name and choose a box type. In this example, I’m using Tiered Quantity Discounts, but you can pick any of the four box types available.
Then, you’ll be taken to the Visual Editor, where you can assign products, adjust steps, edit text, images, and more.
Then, if you’d like to encourage customers to buy more items, you can easily set up discounts in the Discount Tab:
Finally, you can customize even further in the Theme Settings — it’s very flexible and lets you adjust the look and feel to match your store.
I hope Easify can make things smoother for you. If you’d like some extra guidance, don’t hesitate to reach out through our 24/7 live chat! 