Can I segment my customers based on their specific products category?

Start a Business
,

Topic summary

Segmenting customers by products purchased (e.g., lipsticks, shampoos) for targeted emails is feasible, likely within Shopify’s customer management. A respondent confirms: use customer filters and bulk tagging to create segments.

Key steps:

  • Bulk-tag customers by product category (e.g., “lipsticks”, “shampoos”) in the customer section.
  • Apply filters based on those tags to segment your audience.
  • Use the same filter within the email marketing funnel for the specific product to send targeted campaigns.

Definitions:

  • Tag: a label applied to customers to classify them.
  • Filter: criteria used to select a subset of customers matching tags.

Outcome: A clear, actionable method is provided; the question appears resolved. No mention of additional apps or advanced automations beyond built-in tagging and filtering.

Summarized with AI on January 21. AI used: gpt-5.
1

I wanted to segment and send targeted emails to my customers who purchase lip sticks, and shampoos. Can I do so?

1 Like
2

Yes, you can do this in the customer section by adding a specific filter. Tag your customers (in bulk) and then the filter will apply for the tag you made before. Then add the filter again in the email marketing funnel of a specific product.