I’m preparing to launch a new collection under my fragrance brand—rooted in storytelling, poetic names, and emotional connection. Each product feels like a keepsake, not just a candle or body mist. I’d like to explore a BOGO offer that elevates the collection rather than discounting it in a way that feels transactional.
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I love your approach to storytelling and emotional branding. One idea is to reframe the BOGO not as a discount, but as a shared emotional experience.
For example: Buy one, gift one to someone who needs the story too. It turns the offer into something meaningful rather than transactional.
You could also include a poetic keepsake or mini version as the bonus to deepen the collector’s vibe. This keeps your premium feel intact while still adding value.
Would love to see how your collection evolves—sounds beautiful!