Can you explain how to set up conversions and interpret them on the dashboard, from click to sale. Basing them on keywords utilized and conversions. Also useful funnels for other conversions.
Hello Kurt, thank you for question and welcome to the Shopify AMA. I’m your host Emmanuel from FeedArmy.
You can use the google and youtube app and connect it to google ads, when you do this, conversion tracking and remarketing are enabled.
High clicks, zero conversions, The keyword is attracting the wrong audience, or your landing page isn’t matching intent. Pause or add as a negative keyword.
Low clicks, high conversion rate, Hidden gem. Increase bids or budget here, this keyword is efficient.
High cost/conv. above your target, Keyword is converting but unprofitably. Lower bids or exclude.
High impression share, low CTR, Your ad copy isn’t resonating for that keyword. Test new headlines.
Search Terms vs. Keywords, This is critical, go to Insights → Search Terms to see the actual words people typed, not just the keywords you’re bidding on. This is where you find:
New keywords to add
Irrelevant terms to add as negatives (huge for cutting wasted spend)
Focus on ROAS and impression share.