Simply curious to find out how AI can help us improve the conversion rate on our website.
Hey @Nonodac1
From a CRO perspective, AI can help improve your conversion rate by personalizing the shopping experience for each visitor. It can analyze their behavior to suggest relevant products, show dynamic offers, and adjust content based on their interactions. Even AI-powered chatbots can guide customers by answering questions and offering recommendations, making the buying process easier. Plus, AI can optimize your pricing, run A/B tests, and predict high-intent visitors, helping you fine-tune your site for better conversions. It all depends on what stage you are with your site and what can be the most helpful in your case.
Another perspective can be, to look at AI to increase efficiency and speed while being specific with it. If you break down your purchase journey into 3 parts acquisition, convert, retention. Then the questions can differ across the focus areas:
- How can AI help in acq processes - ads, content planning, making creatives etc.
- How can AI help in solving website frictions, what can be changed or tested for low add to cart rates or low checkout rates?
- AI in retention: How can AI help in configuring the best way to convince returning visitors to purchase?
These are just some examples. And there are many directions you can take, but I would recommend to focus on one area and do it well before rolling out other features. This way you can measure the impact effectively and refine your strategy before expanding to other areas.
Hope this gave you some ideas on how you can get more specific help from AI!
Kairi