I have done eveything, email marketing, promotions, discounts, social media promotion but I am not reaching my sales target. How I can increase my convertion rate and understrand my customers better. Is any CRM technique with AI to explain the product to our clients, like a personal assistant or personal shopper?
Conversion rate issues are hidden problems. So seek to understand these first.
I would recommend trying to get information directly from customers, or representative customers here. But AI can help.
Seek out areas which need the most work? Are they not adding products to their cart, not checkout out or simply not navigating towards product pages? This should be where analytics can help.
Then look to identify causes. Share links with people you don’t know (like in a coffee shop) to hear their hesitations and doubts. You can also do this with AI to understand possible friction points. Then seek to prioritise but change incrementally to understand what works and what doesn’t.
Paul
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