Customers are reaching checkout but I am not getting sales

Store Feedback
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Hey guys, 2 weeks ago I launched my online store wizebuy.org and it sells Smart Desk Water Dispensers. After running tik tok ads and doing marketing, I managed to drive traffic to my store, and I also managed to get customers till the checkout page, however, none of the customers actually bought the product so I had no conversions. Could someone help me out here on how I can get those checked out customers to actually buy my product?

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Hey, yes can you please help me

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Should I message you on that number?

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The message is not sending to that number

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Hi there, @WizeBuy !

Congratulations on successfully driving traffic to your store through TikTok ads and marketing!

The fact that customers are reaching the checkout page is a good sign, but the lack of conversions is definitely a concern.

Here are some ideas that may help you improve your conversion rate:

  1. Simplify the checkout process: Make sure the checkout process is easy and straightforward. A complicated or lengthy checkout process can be a turn-off to customers.

  2. Improve product descriptions and images: Ensure that your products have clear and attractive images and descriptions. It would be best to provide more details on the product and its benefits to customers. Customers who don’t fully understand a product’s benefits can be less likely to buy.

  3. Offer discounts: Consider offering discounts to customers who have reached the checkout page but are yet to make a purchase. This can be an effective way to encourage them to complete the sale.

  4. Provide social proof: Using customer reviews or testimonials help build trust and credibility with customers. Consider adding reviews or short testimonials of satisfied customers on your website.

  5. Implement a retargeting strategy: Unfortunately, not all customers may make an immediate purchase, but that doesn’t mean they won’t be interested in the future. Consider implementing a retargeting strategy, which involves showing your ads to visitors who have already visited your site but have not yet made a purchase.

Check out some of the ideas shared above and see which might best suit your business needs!