Hey all as the title suggests, my store https://glazecleaner.com has a lot of reached checkout but no sales conversation, I’m new to shopify and advertise on tiktok mostly. Any advice please and thanks
Hello there! Overall, your website looks good. I do have a couple of suggestions though:
- Some of the images you used have descriptions in Chinese, you might want to change this.
- The About us section could use some formatting.
- You can use this website and check where your competition advertises, as I am not sure the majority of your target audience is on TikTok.
I hope things will get better. Good luck!
Hi Dizzyknight,
Congrats on the store, it looks great!
I agree with GerWalk on the point about TikTok, I think your customer base may be elsewhere.
TikTok has a reputation for getting you lots of views, however, it often does not translate into conversions.
If you are seeing results with it in terms of building a following, I certainly wouldn’t suggest abandoning it completely but perhaps diversifying your marketing strategy a bit.
Hubspot provides excellent free content when it comes to marketing, here’s a guide they have on marketing through TikTok specifically if you’re interested:
https://offers.hubspot.com/marketers-guide-to-tiktok
Search their blogs for more marketing guides and advice, it is a goldmine of free content.
Another suggestion would be to add a demonstration video to the website, I can only see one on the homepage at the “Cordless” section - I think this could be greatly improved upon, and for this type of product would likely help with conversions.
Best of luck!