CW_Online: https://classicwearableonline.myshopify.com/collections/all

Topic summary

A Shopify store owner requests feedback on their Classic Wearable Online store. Community members and app vendors provide detailed critiques identifying multiple improvement opportunities.

Design & Branding Issues:

  • Layout is functional but lacks visual impact—needs stronger color scheme and updated fonts
  • Product descriptions are clear but dry, lacking lifestyle-focused content
  • Homepage feels minimal, missing key sections like testimonials, featured collections, and brand storytelling
  • Footer section needs refinement with proper links (privacy policy, terms of service)

Product Presentation Problems:

  • Color options not visible without clicking into individual products, creating friction
  • Missing size guides on product pages
  • Text and visuals not synchronized; some redundant/default content remains
  • With 770 products, better filtering and discovery tools needed

Trust & Credibility Gaps:

  • No customer reviews or trust badges displayed
  • Lack of social proof elements

Technical SEO Issues:

  • Missing favicon in Google search results
  • Duplicated search results and meta titles affecting SEO performance
  • Multiple SEO apps/plugins causing conflicts

Recommended Solutions:

  • Add loyalty program widget to encourage repeat purchases
  • Implement live chat for real-time customer support
  • Use combined listing apps to show color variations
  • Optimize technical SEO and site speed
  • Create product bundling and “complete the look” features

Multiple app vendors offer their solutions (Akohub, MooseDesk, SEOAnt, Tapita) to address these issues.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.

Take a look at our store :backhand_index_pointing_right: Don’t forget this…It’s doing great. And give us some feedback. https://classicwearableonline.myshopify.com/collections/all

Hey @CW_ONLINE :slightly_smiling_face: Just checked out your store and it looks like there’re several things that might be holding it back. A few quick thoughts on what could be improved further:

  • The layout is simple and easy to navigate, but nothing more. You might need a stronger brand color scheme or updated fonts to make it pop.

  • Product pages are clear, however, the descriptions feel a bit dry. Personally, I suggest adding some real lifestyle-focused info for the sake of closer connection with shoppers.

  • Right now, consider adding reviews or trust badges because it’s hard to tell if others have bought or loved your products or not.
  • There are many things to fine-tune, for example, make the text and visual synchronized and redundant/default content-free:

There’s definitely a lot to do with your store, but just make sure you get the basics done first. Cheers! :slightly_smiling_face:

1 Like

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. After viewing your website, I believe our expertise could add value to your business.

Your store offers a wide variety of interesting products that cater to different tastes, which is a great start. To make your site more attractive and engaging, adding more brand storytelling could really help create a deeper connection with your visitors. Sharing the story behind your brand-what inspired you, your values, or the journey you’ve been on-can make shoppers feel more personally connected and invested in your products. Alongside this, enhancing your site’s design with a more cohesive and comprehensive look-such as consistent branding elements, custom banners, or featured collections-can elevate the overall shopping experience and encourage visitors to explore further.

Another key opportunity to improve your store’s performance is by introducing a loyalty widget. Loyalty programs are fantastic for encouraging repeat purchases because they reward customers with benefits like points, discounts, or exclusive offers. When customers see tangible rewards for shopping with you, they’re more motivated to return and buy again, which naturally boosts your conversion rates and builds long-term customer relationships.

To make launching and managing a loyalty program simple and effective, you can check out our Ako Marketing app. It allows you to set up a fully customizable loyalty widget without any hassle, including creating reward tiers, automating points accumulation, and engaging your customers with personalized campaigns which can help turn first-time buyers into loyal fans. It is a powerful step toward growing your store’s success and fostering a thriving community around your brand.

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.

Hi @CW_ONLINE ,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

First, your store looks stunning and the product layout is very professional! It also has quite enough essential information. However, we can make it even better. Please check some of my recommendations below.

1. Add a favicon

Adding a favicon can indeed contribute to converting visitors to shoppers, although its impact might be more subtle than other elements. It helps users quickly reorient themselves if they accidentally navigate away, potentially salvaging sales

2. Categorize your products into relevant groups

This allows your visitors to quickly find specific product categories and keeps them engaged by showing a variety of available products. A more intuitive and enjoyable shopping experience can lead to higher average order values and ultimately improved sales.

3. Refine your footer section

The footer is often overlooked, but it’s a valuable piece that can significantly enhance user experience and boost your website’s effectiveness. Some of the elements you can consider adding are:

  • Copyright notice: Clearly state the copyright owner and year.
  • Privacy policy link: Link to your detailed privacy policy.
  • Terms of service link: Link to your terms and conditions.
  • Contact information: Include your address, phone number, and email.
  • Social media icons: Link to your social media profiles..

4. Add customer support section

  • FAQ page

A comprehensive FAQ page can significantly improve sales by addressing common customer concerns and streamlining the purchase process. You’re not just providing information but you’re actively addressing barriers to purchase, building trust, and creating a smoother shopping experience through the FAQs.

  • Live chat widget

Live chat assists potential customers instantly, addressing their questions or concerns in real time. This can prevent abandonment and encourage purchases.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

Hi @CW_ONLINE

When I search your website on Google, I notice something you may need to pay more attention to optimize, kindly have a look please:

  1. Your website has no Favicon displayed in Google. Please consider adding one from the Shopify admin, this will leave a deep impression on users and increase your brand awareness.

  1. There exist duplicated search results from your website. This may be due to several SEO apps or plugins used from the backend. It is suggested that this one be fixed and that one use only one kind of SEO app, as it will confuse users and make it hard to know which one needs to index or crawl.

  1. You have a duplicated meta title issue on the website after checking the source code. This will affect store SEO performance and further sales as well. Better optimize this as soon as possible. Thank you!

Your store has a clean, professional design with good product variety and excellent detailed product descriptions. The navigation and overall user experience are solid.

Current Strengths

The photography is consistent, product categorization makes sense, and your detailed product descriptions (especially for items like the hoodie) show good copywriting skills. The checkout process appears streamlined with multiple payment options. Good to see you already have a blog section set up.

Key Areas for Enhancement

Missing Color Visualization: For apparel items like hoodies and activewear, customers can’t easily see color options without clicking into each product. This creates friction in the browsing experience and likely hurts conversion rates.

Limited Homepage Sections: Your homepage feels quite minimal - missing key sections like customer testimonials, featured collections, trust badges, or “why choose us” content that builds confidence and showcases your brand story.

Product Discovery: With 770 products, customers need better filtering and discovery tools to find exactly what they’re looking for quickly.

Strategic Solutions### Enhance Product Presentation

G: Combined Listings & Variant would add professional color swatches and variant visualization, making it easy for customers to see all color options at a glance. This is particularly important for fashion items where color choice drives purchase decisions.

Build Trust & Engagement

Tapita: AI Theme Section Store could help add compelling homepage sections like customer reviews, brand story, featured collections, and trust indicators - completely free with all features.

Optimize Technical Performance

Tapita: SEO Optimizer & Speed would ensure your technical SEO is optimized for better search rankings and faster loading times.

Quick Wins- Add size guides prominently on product pages

  • Create “complete the look” product bundling
  • Add customer testimonials to homepage
  • Implement recently viewed products functionality

Your foundation is strong - these enhancements would help customers discover and purchase products more efficiently.

Tapita Experts