I’ve had the desire to implement custom landing pages for our Google Ad campaigns based on search terms used to find the ad. What is the best way to go about this? Is there a strong advantage to doing landing pages in this style? Also, what are your thoughts on the potential of dynamically generated ads using Googles tools?
Thanks for coming to the AMA.
Custom landing pages can be very beneficial. Your product page should align with your ad search terms. Shopify’s theme customizer can be used to create custom templates for different landing pages. Dynamically generated ads are fine as a starting point, but they need to be refined over time. If you’d like to see our full answer, check out the stream recording which we have uploaded to YouTube. We start answering your question at around 00:48:44
