Is it possible if a customer enters their email in our website, but is just browsing and does not add to cart or purchase, to send an email to them? I was trying to set it up in automations, but it’s sending multiple emails when I want it to only send the customer this email one time, no matter how many items they browse.
Hi 25andPine,
Yes this is possible, happy to help you here.
I recommend using the Abandoned product browse automation.
You can access this by logging into Shopify, navigating to Marketing, then clicking Automations.
Click Create automation to view the Automation Template Library and install the Abandoned product browse automation.
This workflow sends an email to customers who browsed a product page but didn’t add to cart. It excludes customers who received an abandoned checkout, cart, or product-browse email in the last 14 days.
Let me know if you have any questions or would like assistance activating this automation.
1 Like
Hi, @25andPine
I am Garcia from the Shopify Advanced Page Builder App PageFly. It’s possible to set up an automation on Shopify that sends an email to customers who enter their email on your website but do not add any items to their cart or make a purchase. However, the challenge you’re facing—sending multiple emails when you only want to send one—requires a specific setup to ensure the customer receives only a single email regardless of how many items they browse.
- Klaviyo
Features: Klaviyo specializes in advanced segmentation and personalized email campaigns. It allows you to track customer behavior on your site in real-time and create targeted email flows based on specific actions, like browsing without purchasing.
How it can help: You can set up a flow in Klaviyo that triggers when a customer provides their email but doesn’t proceed to add items to their cart or checkout. You can also configure this flow to ensure the email is sent only once to each customer.
- Omnisend
Features: Omnisend offers comprehensive email marketing features with a strong emphasis on automation and segmentation. It supports various channels besides email, such as SMS and push notifications.
How it can help: With Omnisend, you can create an automation workflow that targets customers based on their browsing behavior and email capture. The platform provides options to limit the frequency of emails sent to avoid spamming customers.
- Shopify Email
Features: Shopify Email is Shopify’s own email marketing tool, seamlessly integrated into the Shopify dashboard. It provides basic automation and email marketing features, making it a good starting point for beginners.
How it can help: While Shopify Email’s automation capabilities might not be as advanced as other tools, it still allows you to create targeted email campaigns. You may need to manually segment your customers based on their actions for more sophisticated automations.
Each of these apps has its own set of features, pricing, and setup process, so you may want to explore each option to determine which best fits your needs and technical comfort level.
Warm regards,
Garcia | PageFly Team