Email Marketing Review Gives "Need URL Link" Error

Shopify Discussion

Topic summary

Multiple Shopify users are encountering a “Need URL Link” error when attempting to review and send email marketing campaigns. The error highlights specific sections, even though:

Issue Details:

  • Test emails show all links functioning correctly
  • URLs are properly formatted and verified
  • Error persists in sections with automatically-generated product links from Shopify
  • Removing buttons/links entirely does not resolve the error

Attempted Solutions:

  • Verifying all URLs are correctly formatted (starting with https://)
  • Confirming linked products are live and active on websites
  • Sending test emails to validate link functionality

Current Status:
The issue remains unresolved with at least three users reporting identical problems. The pattern suggests a potential system-level bug rather than user error, as standard troubleshooting steps have failed and the error occurs even with Shopify’s auto-generated product links.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

I am unable to send a Shopify email. When I click “Review,” I get a message for missing URL Link, and 3 sections of the message are highlighted. When I send a test email, each of the buttons links to the correct area. This has never been an issue with emails in the past, so I am wondering if it is an error in the system?

2

Hi @Jedifishgeek
Double check the links in the email template.
1- Go to Marketing > Campaigns and select the specific email campaign you’re working on.
2- Click Edit Email Content to review the template.
3- In the highlighted sections, ensure each button or link has a URL specified and double-check that the URLs are formatted correctly (e.g., starting with https://).

Hope this helps!

3

Hello,

Thank you. I have checked all URLs. I have also sent myself a test email, and all links work correctly - which should mean that the URLs are good??? This is also only happening in the sections where I am linking specific products - and the links are created automatically from Shopify. The items are all live on my website, so I know that they are active.

4

Additionally, I still get the same error message when I remove the button with a link. I would assume that would solve the issue - since no URL is being used.

5

I am having the same problem. It is very frustrating. I’ve check all of the links also.

6

I am having the same problem! All my links appear to be correct, and a test e-mail to myself shows all the links are working correctly. Any other suggestions?

7

I was having the same problem with external links and I’ve managed to fix it. I hope this works for other people too.

Once you add a link to the box, you need to hover the mouse over the bit i’ve put a red rectangle around.

image

Once you’ve clicked on it, this will change to a blue link and then the error message disappeared. (I tried to add an extra screenshot but the website wouldn’t allow me). I’ll try and add one below.

I made sure I had the https:// bit at the beginning of the link - not sure if that matters or not, but probably best to include it.

8

imageThis is how it looked once i’d clicked on the link