Email Marketing Tactics for Shopify Stores

Shopify Discussion
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Topic summary

Email marketing delivers strong ROI for Shopify stores, with an average return of $36 per $1 spent. 77% of this ROI comes from segmented and triggered campaigns.

Key recommended tactics:

  • Segmentation: Personalized emails generate 760% more revenue than generic campaigns
  • Automation: Welcome emails achieve 50% open rates; abandoned cart and post-purchase sequences are essential
  • Mobile optimization: 46% of opens occur on mobile devices
  • A/B testing: Test subject lines, send times, and CTAs
  • AI personalization: Can boost engagement by 22%

Community insights:

  • Behavioral-triggered emails based on browsing history prove highly effective
  • VIP/loyalty emails with exclusive access drive engagement
  • Plain-text emails sometimes outperform designed templates by feeling more personal
  • SMS may outperform email for time-sensitive campaigns like cart recovery (24% vs 11% recovery rates reported), though email remains valuable for long-term nurturing

The discussion remains open for additional tactics and experiences.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
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Email marketing remains one of the highest ROI channels for Shopify stores.
For every $1 spent on email marketing, the average return is $36 and 77% of email ROI comes from segmented, targeted, and triggered campaigns.

Here’s some tips I found useful to to keep in mind for Shopify email marketing campaings:

  1. Segment Your List – Personalized emails boost revenue by 760% compared to generic blasts. Target customers based on behavior, purchase history, or engagement levels.

  2. Automate Key Sequences – Welcome emails have an open rate of 50%, making them a prime opportunity to convert first-time visitors. Other key automations include abandoned cart reminders and post-purchase follow-ups.

  3. Optimize for Mobile – Around 46% of all email opens happen on mobile devices. Use responsive templates and concise messaging for better readability.

  4. A/B Test Everything – Subject lines, send times, CTA placements—small tweaks can lead to higher open and conversion rates.

  5. Leverage AI & Personalization – AI-powered recommendations and dynamic content can increase engagement by up to 22%.

What’s been your most effective email marketing tactic so far? :thinking:

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Hi @Alexis-Kefi

One of the most effective tactics I’ve seen is behavioral-triggered emails, sending follow-ups based on browsing history or abandoned carts can bring a big revenue boost. Or, exclusive VIP/customer loyalty emails with early access to sales or personalized discounts because customer love feeling special :slightly_smiling_face:

Also, plain-text emails sometimes outperform heavily designed ones because they feel more personal and less like a promo blast

1 Like
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hey alexis, solid list for email marketing. I’ve been testing different channels lately and ngl email has decent roi, but i found sms crushes it for abandoned cart recovery. we were getting like 11% recovery with email, switched to txtcart and now hitting 24%+ recovery rates. still use email for long-term nurturing but sms converts way better for time-sensitive stuff.