Euro Currency Price Mismatch Between Website and Shopify Backend

Accounting & Taxes
, ,

Topic summary

A Shopify store is experiencing a significant price discrepancy when displaying products in Euros. The backend shows €6475.95 for a massage chair, while the live storefront displays €7577.95—a difference of over €1100.

Key Issues:

  • Automatic tax inclusion: Shopify appears to be adding VAT/local taxes to Euro prices automatically, despite no tax-inclusive pricing configuration in the backend
  • Price synchronization: The store wants frontend prices to exactly match manually-set backend prices without automatic tax calculations

Current Setup:

  • Using the Exemplify App for tax exemption in Ireland and EU countries
  • VAT numbers are not available for all applicable countries
  • Issue affects multiple products, not isolated to one item

Questions Raised:

  • Is this automatic tax inclusion a default Shopify Markets behavior?
  • Can this feature be disabled?
  • How to ensure exact price matching between backend and frontend?

The discussion remains open with no responses or solutions provided yet.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

Hi Shopify Community,

We’ve noticed a pricing issue when switching the currency to Euros on our storefront.

Example:- Product: uLove 3 massage chair

  • Shopify backend price (Euro): €6475.95

  • Live website price (Euro): €7577.95

This mismatch seems to affect multiple products, not just this one.

We’re trying to clarify and fix the following issues:

1. Why is Shopify including tax in the Euro price by default?

We’d like to understand why Shopify automatically includes VAT/local taxes in Euro pricing even if we haven’t configured tax-inclusive pricing on the backend.

  • Is this a Shopify Markets default behaviour?

  • Can this be disabled?

2. How can we ensure the Euro prices on our live website match the exact Shopify backend prices?

We’ve set our product prices manually in the Shopify admin, and we want the frontend to reflect these values precisely, without any automatic tax calculation or conversion affecting the display.

Additional Info:

  • We’re using the Exemplify App for Tax Exemption for Southern Ireland and EU Countries; however, we don’t have VAT numbers for all of these.

Any advice on how to best manage this setup or correct the issue would be greatly appreciated. Thanks in advance!