Facebook / IG sales channel not syncing all product photos

Shopify Discussion

Topic summary

A merchant is experiencing an issue where the Facebook/Instagram sales channel only syncs one product image per variant, despite having multiple images in Shopify. This is problematic for their t-shirt business, which requires showing both front and back prints to customers.

Current situation:

  • All products sync successfully to Facebook/IG shop
  • Only one image displays per variant instead of multiple
  • Customers can only view the front of shirts when shopping through Instagram

Community response:

  • One user indicates this appears to be a longstanding issue
  • Suggests neither Shopify nor Meta has resolved the single-image limitation despite complaints spanning over 2 years

Status: The issue remains unresolved with no clear solution provided in the thread.

Summarized with AI on November 15. AI used: claude-sonnet-4-5-20250929.
1

Hello everyone,

I am having trouble syncing all product images from Shopify over to our IG / Facebook shop. While all of our products transfer over seamlessly, it only displays one image per variant. This is a major issue for us because we sell a lot of t-shirts that have prints on both the front and back of the shirt, and customers are only viewing the front side of our shirts when shopping through our IG shop.

Any suggestions would be appreciated. thanks!

Shopify store : https://bogeybearclub.com/

IG: https://www.instagram.com/bogeybearclub/

2

I don’t think Shopify or Meta has addressed products having only one image in over 2 years of complaints.