Facebook & Instagram integration

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Topic summary

Topic: Timeline and steps for Facebook/Instagram Shopping approval after submitting an Instagram Shopping application.

  • Current status: Merchant has waited ~10 days; application is still under review.
  • Typical timelines: Reviews often take a few days up to two weeks; can extend to 2–3 weeks depending on application volume and store specifics.
  • Recommended actions:
    • Wait until at least the two-week mark before escalating.
    • If no update after two weeks, contact Facebook Support via Commerce Manager (Facebook’s commerce admin dashboard) for a status check.
    • Double-check setup to prevent delays: product catalog accuracy, store policies, and terms are properly configured.
  • Guidance on resubmission: No suggestion to resubmit now; patience advised as the current wait is within normal range.
  • Outcome: No final resolution yet; expectation is approval may come soon if requirements are met.
Summarized with AI on December 15. AI used: gpt-5.
1

Hello Shopify community,

I would like to ask how long it usually takes for Facebook and Instagram integration.

I submitted my Instagram shopping application about 10 days ago, and it is still being examined.

I wonder if it is normal and I should wait a few days or try to resubmit.

Thank you!

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2

Hi @TangyCollection

That sounds like a normal timeline! Facebook and Instagram typically take between a few days to up to two weeks to review and approve applications for shopping features, but sometimes it can take even longer depending on the volume of applications and the specifics of your store.

Best regard,

Daisy Vo

1 Like
3

Hey there! This is Alexis from Akohub. It’s totally normal for Facebook and Instagram to take some time reviewing your shopping application, 10 days is within the usual range. The review process can vary, sometimes taking up to 2-3 weeks, especially if there’s a high volume of applications or if any details need closer inspection.

If it’s been over two weeks with no updates, you could reach out to Facebook Support through your Commerce Manager for a status check. Also, double-check that everything is set up correctly on your end (like your product catalog, store policies, and terms) to avoid any delays.

Hang in there! It should be approved soon. :blush:

1 Like