Facebook & Instagram "Synced products" not shown

Shopify Apps

Topic summary

A user reports that synced products are not displaying correctly in the Facebook & Instagram App within Shopify. An attached screenshot illustrates the issue. Despite deleting and re-syncing the collection, the problem persists.

Suggested troubleshooting steps include:

  • Verify products meet Facebook’s commerce requirements (valid title/description, no prohibited items, proper pricing/inventory)
  • Check Facebook Shop settings and catalog linking in Shopify admin
  • Review Meta Business Suite Commerce Manager for catalog errors under “Issues”
  • Re-save product details in Shopify to trigger a fresh sync
  • Reinstall the Facebook & Instagram app and reconnect accounts with correct permissions
  • Force a manual sync through Meta Commerce Manager’s Data Sources settings
  • Test the product feed URL using Facebook’s Product Feed Debugger
  • Contact Shopify or Meta Support if issues continue

The discussion remains open, awaiting confirmation whether these solutions resolve the syncing problem.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

Hi,

My “Snyced products” inside the Facebook & Instagram App don’t show up correctly.

fb_insta_synced.jpg
fb_insta_synced.jpg1713×1047 53.9 KB

I have already deleted the collection and re-synced it, but it didn’t help.

Any hints appreciated!
Thank you

2

Hi @Dexter_3

It sounds like you’re running into an issue with your products not syncing properly between Shopify and the Facebook & Instagram app. Here are a few troubleshooting steps you can try to fix this problem:

1. Double-Check Product Eligibility- Make sure the products meet Facebook’s commerce requirements. Products must have:

  • A valid title and description.
  • No prohibited items (e.g., tobacco, weapons, adult content).
  • A price and inventory in stock.

If any of your products don’t meet these criteria, they won’t sync.

2. Verify Facebook Shop Settings- Go to Sales Channels > Facebook & Instagram in your Shopify admin.

  • Ensure your products are linked to the right Facebook catalog and the sync is active.

3. Check for Errors in the Meta Business Suite- Log into your Meta Business Suite and check your Commerce Manager.

  • Navigate to Catalog > Issues. Here, Facebook often highlights why products are missing.

4. Update Your Product Collection- If you’ve already deleted and re-synced the collection, try these steps instead:

  1. Open the product details in Shopify and save them again (even if no changes are made).
  2. Ensure that the products are in active collections linked to Facebook & Instagram.
  3. Wait a few hours after syncing, as it might take time for Facebook to process changes.

5. Reinstall the Facebook & Instagram App- Go to Apps in Shopify, uninstall the Facebook & Instagram app, and then reinstall it.

  • Reconnect your accounts carefully, ensuring the catalog permissions are correct.

6. Force Sync in Meta Commerce Manager- Go to Meta Business Suite > Commerce Manager > Settings > Data Sources.

  • Select your catalog and use the “Sync” or “Refresh” option, if available.

7. Use the Product Feed Debugger- In Shopify, go to Sales Channels > Facebook & Instagram > Manage Settings.

8. Reach Out to Shopify Support or Meta Support- If the issue persists, Shopify Support can help check for syncing errors. You can also contact Meta Support for catalog issues.

Here’s an example image of the Meta Business Suite > Catalog > Issues section where you can spot problems:

If none of these steps work, feel free to reply, and I’ll dig deeper into your issue.

Best regards,
Daisy