Hi @Leslie4 ,
We appreciate your inquiry in the Shopify Community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.
Congrats on your new store! I can tell you have put a lot of effort into building this. Your brand’s inspiration and story is especially uplifting.
However, I have some comments to boost sales. Here are some of my recommendations for better customer engagement, please kindly check.
1. Optimize Hero banner
With just a glance over the hero banner, I can decide whether to continue exploring a shop or not. At my first view of your website, the hero banner is cut off and not attractive enough. Therefore, I recommend that you optimize Hero Banner with the most captivating image of your products along with your tagline (benefits offered to your customers).
2. Introduce the brand clearly from the start
In the middle of scrolling through your Homepage, I suddenly feel puzzled as not only it offered healthy life programs but also sports clothes, discouraging me from making trusted purchases.
Therefore, it would be solved with your addition of a brief introduction of your brand, along with Hero Banner: Your life companion with favorable health programs and fitness merchandise.
3. Make your the Brand Story more readable and user-friendly
I noticed that you showcase the value proposition of your store on Homepage which can really highlight your uniqueness. Congrats. However, it can be more attractive to read with better word layout, word blocking, image illustrations, etc.
Also, you could separate the Value proposition to even differentiate your brand.
4. Optimize your Product page
As the training courses really cost, it needs to bring comprehensive information for customers to know its worth and provide sufficient proof for them to build trust.
Therefore, you could pay real attention to optimizing your product page with more product details for course: roadmap, video, testimonials
5. Highlight testimonials & certificates
I notice that there are some small-sized testimonials and certificates on your website, which play important roles in building trust in customers to be accompanied by you and your program in the long-term. You can consider upsize these two and design them more attractively.
6. Add a live chat widget for your website
I can see that your website lacks a help widget and live chat feature to allow customers to contact you immediately. How about having a powerful live chat to assist potential customers instantly, addressing their questions or concerns in real time? This can help prevent abandonment and encourage purchases
I suggest exploring MooseDesk, a FREE Live Chat, WhatsApp & FAQ App. You can easily reach customer support via WhatsApp, ensuring immediate assistance for inquiries. Also, the widget provide multi self-Service options such as Order tracking, Translation and FAQ section empower customers to resolve common questions on their own, reducing the need for direct support.
So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.
Once again, keep up the fantastic work, and I wish you the best of luck in the future!